DEPARTMENT OF MANAGEMENT STUDIES
Management Studies
Events 2023-24
ATAL FDP on “Data Analysis Techniques for Qualitative and Quantitative Research” (3rd to 10th January 2024)
The FDP on “Data Analysis Techniques for Qualitative and Quantitative Research” was conducted from January 3 – 10, 2024 at Crescent School of Business, B.S. Abdur Rahman Crescent Institute of Science & Technology, Chennai – 600 048. A total of 50 participants attended the workshop from various institutions.
The resource persons who delivered lectures and conducted workshop include:
- Dr.Jayanth Jacob, Professor, Department of Management Studies, Anna University, Chennai
- Mr. Vijayalaya Srinivas T., Head & Assistant Professor – Psychology, CHRIST (Deemed to be University), Bengaluru
- Dr. M. Ramakrishnan, Associate Professor, Department of Mathematics, RKM Vivekananda College, Chennai
- Dr.K. Mohammed Jasim, Assistant Professor, VIT Business School, VIT, Vellore
Entrepreneurship Awareness Drive
E-Cell, IIT Kharagpur in association with Crescent School of Business, organized the Entrepreneurship Awareness Drive at Crescent Campus on October 30, 2023 from 11:00 am to 02:00 pm. The registered participants include the students of MBA IEV, MBA, representations from various departments of BSACIST and students from other leading institutions. A total of 500 registered participants took part in the event. Dr. K. Srinivasan, Dean, CSB welcomed the gathering. The inaugural address was given by Dr. N. Raja Hussain, Registrar, BSACIST. The event began with motivational talk by the Chief Guest, Mr. C.K. Kumaravel, CEO, Naturals Saloon and Spa. During his speech he narrated live examples and revealed some secrets of success to the participants. He also shared his story of becoming a successful entrepreneur.
Mr. Rajiv Ramanan, Co-founder, Spendflo conducted a workshop on ‘Go To Market’ Strategy which was well appreciated by the participants. He gave lot of insights about how to take the product to the potential customers in the most economical manner. The program also had an online quiz conducted by Mr. Dhesam Nihal of IIT Kharagpur and his team.
Date : 30.10.2023, Venue: Auditorium, Convention Centre, BSACIST.
Activity Organised by ELTON MAYO (AVENUE – MARKETING CLUB)
The Battalion ‘Elton Mayo’ organized a series of management-oriented events for CSB students on 11th October 2023. The events started at 1.15PM. The students have nominated Ms.Sri Nikha (II MBA) as President and Mr. Vignesh (I MBA) as vice president of the Battalion. The Battalion organized three events namely ‘Ad-Zap’, ‘On spot product selling’ and ‘Digital Marketing’ on Marketing theme. The dedication, collaboration, and enthusiasm of the student members have made the event successful and acted as a driving force behind smooth accomplishment of Club activity.
Club Activity Organised by FW TAYLOR (HOPE – HR CLUB)
On September 27, 2023 the Battalion FW Taylor organized a series of management-oriented events to get a taste of corporate working as part of CSB Club activities. The club activities are the brain child of Dr. K Srinivasan, Dean, Crescent School of Business. The Battalion organized three HR Theme events.
The event ‘Knowledge Knockout’ was based on two rounds – 1st round was the written exam and the 2nd round was management quiz. The event ‘Best Manager’ was organized next. The event was based on three rounds. The first round consisted of a rigorous multiple-choice question (MCQ) test, the second round was ‘Block and Tackle’, and the third round was Stress interview. The event ‘Corporate Walk’ featured 7 teams in the first round which was based on different themes. Those who qualified in the first round moved forward to the second round which was based on questions to check the participants’ opinion on different management related aspects.
The management events organized by the Battalion FW Taylor proved to be a remarkable platform for participants to showcase their talents and abilities. The event’s success was attributed to the diligent coordinators and enthusiastic participants.
Inauguration of Students Club Activities
Significant events have significant beginnings. On September 20, 2023, a significant event took place at the Auditorium, bringing together students, faculty, and esteemed guests for a glittering inauguration ceremony. The Dean delivered an eloquent speech about the Chief Guest, Mr. Carnic Karthikeyan. The Dean’s words shed light on Mr. Karthikeyan’s remarkable achievements and contributions in various domains. Followed by Mr.Karthikeyan’s speech, his words left an indelible impression, infusing attendees with renewed determination. A brief introduction to the clubs was provided, giving attendees a glimpse into the diverse array of groups that had been formed. The clubs are, 1. HOPE – The HR Club 2. AVENUES – The Marketing Club 3. SEED – The Entrepreneurship Club 4. RAHOITTA – The Finance Club 5. DABBAWALA – The Operations & Logistics Club. These clubs reflect the wide range of interests and passions that the students can pursue. Students of MBA were shuffled and allotted under various Battalions to conduct the club activities. The Battalions were named after corporate gurus such as, 1. Battalion Kautilya 2. Battalion Schumpeter 3. Battalion Elton Mayo 4. Battalion Adam Smith 5. Battalion Henry Fayol 6. Battalion F.W. Taylor 7. Battalion Peter Drucker 8. Battalion Horacio Pagani. The President and Vice president of each Battalion were introduced and honored with badges. Product launch program was showcased by 4 teams of MBA and MBA IEV students. The Chief Guest honored the product launch teams from MBA and MBA IEV with a sapling for their effective launch of product and the way they narrated the same.
Date: 20.09.2023, Venue: Auditorium, Convention Center, Bsacist.
Events 2022-23
Energy Fitness for Professional Development
Venue: CIIC Seminar hall
Date: 16 May 2023
Chief Guest: Sunithi S Ramesh
This programme made the audience serene. The chief guest of our show Ms Sunithi S Ramesh, CEO & Executive Director, trainer& mentor, sound therapist & gong master, pranic healer and other energy healing modalities practitioner. With her expertise in this field she taught us to manage our energy levels. Her healing voice and the handmade instrument (gong, Tibetan singing bowl, Shanthi bowl), along with her words took us entirely to a different universe. Ms Sunita S Ramesh grabbed the attention of all the students and audience present here.
How To Make India Water Resilient?
Venue: MMA Center
Date: 11.05.2023
Speaker
- Mridula Ramesh- CEO, Sundaram Textiles
- Amith Chandra- Chairman, Bain capital
- Rajendra Singh- Indian water Conservationist and Environmentalist
- Ranganath NK- Grundfos pumps India
Ms. Mridula Ramesh’s research, conducted by the Sundaram Climate Institute, reveals the severity of the water crisis in India and proposes solutions to address it. The research was based on detailed field data and involved speaking to thousands of people across the country. The study found that the water crisis is deep and unequal, and without intervention, it will only worsen. The research suggests that each individual must take responsibility for building water resilience in their respective cities, and this can only be achieved by working together.
There were some notable observations made by experts in the field. Mam suggested that urban people should pay for water to increase their awareness of water conservation. Dr. Rajendra Singh, who is from a rural area, noted that people in rural Rajasthan are more conscious of water conservation and are capable of building their own dams without government funding. Mr. Ravichandran Purushothaman concluded that Ms. Ramesh’s research is primarily suited for urban people because they tend to be less conscious about water conservation. He further suggested that urban people need to be educated about water conservation.
Overall, Ms. Ramesh’s research highlights the need for urgent action to address the water crisis in India, which can be achieved through individual responsibility and collective effort.
Management Development Program – “NavDisha”
The Management Development Program is titled “NavDisha” was conducted for Indane distributors covering the region of Chennai, Thiruvallur, Chengalpattu, Kancheepuram and mostly the northern part of Tamilnadu under the control of Chennai-Indian Oil Corporation.
This program is intended
- To enhance the skills and competencies required to face the competitions that Indane distributors may encounter in future
- To throw a light on the avenues available to increase their sales potential and value addition possible in their business
Orientation Program – MBA & MBA IEV Batch 2022-24 & Inaugration of MMA Student Chapter – 2022-2023
Acquiring this statement, the department added another feather to its cap by becoming once again the member of MMA (Madras Management Association). Department proudly organised the inaugural event of MMA and orientation program for both MBA & MBA IEV BATCH 2022-24 on 27th October 2022 at the convention centre. The programme was lit by his Excellency Vice Chancellor Dr. Peeru Mohamed, Registrar Dr. Raja Hussain, Dean of CSB and HoD along with three prominent speakers. The program commenced with Qirat followed by inaugural address by Prof. Dr. K. Srinivasan, Dean, Crescent School of Business. The felicitation address was given by our Vice Chancellor and Registrar. After introducing the guest of the day, key note speaker Mr. Jahabar Sadique, Co-Founder, Chai Kings, shared his experience and insights of being an entrepreneur. the second key note speaker was Mr. GP.CaptainDr.Venkatraman, General Manager,MMA. He briefed about MMA, and the benefits of being MMA member. The special address was given by Mr.Ganapathi Subramanian, Head-HR, Sundaram Home Finance Ltd. The incubation centre core importance and opportunity existing was narrated by Mr.Parvez Alam, CEO, CIIC.
On the account of orientation of the MBA general and MBA IEV, the heads of various portfolio like Dean – Students affairs, Dean -Academic affairs, Librarian, and Director-Sports Village added the information on the facilities available in our green campus and the benefits that students can acquire. For instance Sports director briefed all the benefits that a student can avail by excelling in sports. The programme ended with vote of thanks by our HoD Prof & Had Dr. M. Shanmugam.
Faculty Development Programme on Investment Awareness Program – An Introduction to Mutual Funds
A one day faculty development programme was organised by the department of management studies in association with Sraddha Academy for Financial Education (S.A.F.E.), member of SEBI. The event was conducted on 12.09.2022 in the Seminar Hall, Crescent School of Business. The event was organised by the faculty members of BS Abdur Rahman Crescent Institute of Science and Technology. There were more 60 faculty members participating the event. The main theme of the programme was to create awareness about financial investment among teaching fraternity. The Speaker Mr. Shankar Sundaresan, Securities Market Trainer & Founder and CEO of Sraddha Academy for Financial Education gave elaborate speech on mutual funds. The guest speaker was felicitated by our HOD with a memento. The programme was concluded by felicitation and vote of thanks was proposed by Prof. Dr. Shanmugam, Head of the department, Department of Management Studies.
Events 2021-22
Guest Lecture (24th May 2022)
The Department of Management Studies organized Guest lecture for 1st year MBA students on 24th May 2022 from 9:00 AM to 12:30 PM. Mr.Peter Sahayaraj, CEO of Build HQ, Chennai delivered lecture on “Bridging the gap – Industry 4.0 Reality” and Mr.R.Selvam, Partner of Thorne VentureTech & Tools Plast LLP delivered a lecture on “Challenges of Entrepreneurs in the Technology Era”. The guest lecture was convened by Dr.K.Srinivasan, Dean – Crescent School of Business (CSB) and Dr.M.Shanmugam, Head of the Department, Department of Management Studies (DoMS) and organized by Dr. H. Moideen Batcha (Asst.Prof) and Dr.Joseph Mary Rahila (Asst.Prof) from Department of Management studies.
Degree Award Ceremony (Batch 2019-21)
Department of Management Studies organized a degree award ceremony on 22 Feb 2022 for the 2019-2021 Batch Students. One hundred and eighteen students graduated. Dr.J.Sadakkadulla, Former Regional Director (Retd.,), Reserve Bank of India was the Chief guest of the program.
Orientation Programme at BOSCH Training Center
In line with the direction given in the National Education Policy ’20 in order to support the agenda of ‘Employable Vocational Education and Skill Development’ in Higher Education, an orientation programme was organized on 01.10.2021 on the topic “Industry Academia Collaboration in Skill Development” for 1st year MBA students at BOSCH Industry Academia Collaboration Center, BSACIST between 9.30 AM to 12.30 PM.
Dr.D.Asokk, Assistant Professor – DoMS and IACL – BOSCH delivered the orientation talk about BOSCH initiatives in CSR. The course contents on Skill Entrepreneurship for youth, Future Human Competencies (Future Skills), the making of a developed country (Soft Skills & right attitudes) and Social Responsibility were explained to students and the session ended up in a question and answer session.
MBA Orientation Programme 2021
The Department of Management Studies organized two-day orientation programme on 27th & 28th September 2021 for their freshers batch 2021-2023 in the auditorium.
On Day-1, the Dean, Crescent School of Business, Dr. K. Srinivasan, welcomed the gathering consisting of 122 students freshers, our esteemed Vice Chancellor, Registrar and Additional Registrar, deans, directors, faculty members of the department. The presidential address was delivered by the VC, Dr. A. Peer Mohamed, followed by keynote address by the chief guest. The chief guest was Mr. C.K. Kumaravel, CEO & Co-founder, Naturals Salon & Spa who was honoured with a memento and a shawl by the VC & the Registrar.
The chief guest enlightened and inspired the students through the role model he had admired and mesmerised the students through his thought-provoking speech. The programme was felicitated by Dr. N. Raja Hussain, Additional Registrar, Dr. M.S. Haji Sheik Mohammed Dean, Academic Affairs, Mr. M. Parvez Alam, Director & CEO, Crescent Innovation & Incubation Council (CIIC), Dr. Karthikeyan Ramalingam, Dean, Student Affairs & Chief Proctor (Discipline), Dr. Latha Tamilselvan, Chair Person, Internal Complaints Committee (ICC), Dr. S. Kaja Mohideen, Director (PG Admissions) & Hostel Warden, Dr. S. Selvakumar, Director, Physical Education, and Dr. K. Ganesh, Director, Placement & Training. Finally, the vote of thanks was proposed by the HOD/MS, Dr. M. Shanmugam.
In the afternoon session, the students were taken around the campus.
On Day-2, Mr. Shashikanth Jayaraman, Founder, HR Sangam and Vice President, Global Human Resources, Multicoreware Inc and Mr. Gokul Santhanam, Senior Vice President, Mphasis gave motivational talks in the forenoon session while Mr. Samuel Harris, Founder, Tieke Education Pvt. Ltd. gave the talk in afternoon session.
Virtual Alumni Meet 2021
The Department of Management Studies organized a virtual Alumni Meet for all the batches of MBA and Ph.D on 4th September 2021 (Saturday) between 10:30 am to 12: 30 pm. The meet started with the welcome address by Dr. K Srinivasan, Dean, Department of management Studies, and special address by Dr. M. Shanmugam, HOD, Department of Management Studies.
The HoD briefed about the Department and introduced the faculty members. The future plans for the department were also discussed. Dr. K. Ganesh, Director, Office of Alumni Relations felicitated the Alumni participants. All the Alumni participants introduced themselves, shared their experiences and given valuable feedback for the development of the Department. The meet concluded with the Vote of thanks by Dr. Ansari Sarwar Alam, Alumni Coordinator of the Department of Management Studies, and Mr. John K Mathew, Coordinator of Office of Alumni Relations.
Alumni Webinar on “Introduction to Digital Disruption in Banking”
The Department of Management Studies organized an Alumni webinar on “Introduction to Digital Disruption in Banking” for the MBA Students on 25th August 2021 (Wednesday) between 10:30 am to 11: 30 am through Google meet Application. Mr. Raghuveer Subharmanian is the invited alumnus for delivering the webinar.
Mr. Raghuveer Subharmanian, an MBA alumnus passed out in the year 2006 is currently the Assistant Vice President of Barclays. He briefed about the digital banking processes and new technologies which impact the banking sector. He also discussed about the expectation of banking sector from MBA graduates. The session benefitted the students in understanding the digital disruption in the banking sector. More than 75 MBA students participated in the session.
Events 2020-21
Degree Award Ceremony
Department of Management Studies organized a degree award ceremony on 10 Feb 2021 for the 2018-2020 Batch Students. One hundred and sixteen students graduated.
Alumni Meet 2021
Department of Management Studies has organized an Alumni meet of the batches 2017-2019 & 2018-2019 on 04-02-2021. The details of the Alumni are as follows.
| Name | Batch | Designation | Organization |
|---|---|---|---|
| Kathiravan M | 2018-2020 | Scrum Master | FIS |
| Mohammed Haleem S | 2018-2020 | Scrum Master | FIS |
| Hari Krishnan | 2018-2020 | Associate Director – Global Alliances | BNY Mellon |
| Sheik Mohamed alsafa | 2017-2020 | CEO | Jahan Parcel ServiceZontia Group of Company |
| Sangeetha Saravanan | 2017-2020 | Assistant Area Manager | LG Electronics India Pvt. Ltd |
Webinar on “My Story – Motivational Session by a Successful Innovator”
A webinar on “My Story – Motivational Session by a Successful Innovator” was organized by the Department of Management Studies in association with Crescent Innovation and Incubation Council (CIIC) for faculty and studentson 24.12.2020 (Thursday). The webinar was convened by Dr.K.Srinivasan, Dean – Crescent School of Business (CSB) and Dr.M.Shanmugam, Head of the Department, Department of Management Studies (DoMS). The session was conducted for one hour between 12.00 PM to 1.00 PM through Google Meet Platform. Mr.V Guru Vignesh, Co-Founder, Impensus Electronics Private Limited, Chennai, acted as resource person. The webinar was organized by Dr.D Asokk, Faculty Coordinator – DoMS. The session covered all key topics including generation of idea and designing the business model. One of the key benefits of this session is that the introduction of their technology for measuring and storing fruits and vegetables and elongation of its life span. Overall, the participants got a wonderful edge on design thinking and idea pitching for start-ups.
AICTE sponsored STTP on ‘Data driven Techniques for Business Analytics using R Programming, Python, and Tableau”
Pro – Vice Chancellor
International Webinar on Leadership Trends post Covid
An International webinar on Leadership Trends Post Covid was organised by the Centre for Leadership (CFL), Department of Management Studies, for academicians and corporate employees 29.07.2020 (Wednesday). The programme was convened by Dr.M.Shanmugam, Director – Centre for Leadership, BSACIST. The programme was conducted for two hours between 3.00 P.M to 5.00 P.M through Google Meet. The first speaker was Dr.M.Ramani, Department of Public Health & Preventive Medicine, Chennai. He spoke on the topic Leaders – Trend Setters or Change Agents from 3.00 P.M to 4.00 P.M followed by second speaker Dr.Nithya Ramachandran, Faculty – Accounting & Finance, Ibra College of Technology, Sultanate of Oman who spoke on COVID19 and Women in Leadership – A response to build back better from 4.00 P.M to 5.00 P.M.
Events 2019-20
1st and 2nd Two week FDP Series on “Application of Moodle LMS” – 11th-26th June 2020 and 11th-25th July 2020
The two week paid faculty development program on “Application of Moodle LMS” was organised by the Department of Management Studies. The coordinator for both the FDPs was Prof. Dr. HaiderYasmeen. It was the collaborative effort of five different institutions, AICTE, Delhi, Crescent, JamiaMillia, Delhi DY Patil College of Engineering, Pune and Intellect Infinity, Chennai, a start-up firm. Two FDPs were conducted, one in June 2020 and the other in July 2020. The team thoughtfully made a decision to impart training to faculty members of Higher Education Institution Pan India so as to empower them with knowledge pertaining to application of technology in teaching learning process. It was the need of the hour during the pandemic-lockdown scenario. Moodle was found to be the best, free open source software, for faculty to academically connect with their students. Google meet (G suite) was used to impart online training and Moodle link was shared to all participants for self-enrolment and live demo. The timings for the session were scheduled from 8.30 pm to 10.00 pm. During the 1st FDP, 120 participants and during the 2nd FDP, 150 participants from different Institutions across states and districts of India participated. The second FDP also included students who were being trained to become future teachers.
During the second FDP, the session conducted was briefly summarized and shared on group whatsapp by the trainer. Special revision session was conducted during the second week. The faculty involvement during the training was overwhelming. The feedback received from participants for both the FDPs was excellent and encouraging. The FDP trainers performed their role with complete commitment and passion. A special mention about the short and interesting session on “Importance of Technology in Education” by our Registrar during the FDP encouraged and motivated the members of the organizing team and the participants.
One-Week Online Programme on Neuro Linguistic Programming (NLP)
A One-Week online programme on Neuro Linguistic Programming (NLP) was organised by the Centre for Leadership, Department of Management Studies for academicians and corporate employees from 10.06.2020 (Wednesday) to 16.06.2020 (Tuesday). The programme was convened by Dr.M.Shanmugam, Center For Leadership (CFL) and Dr.K.Ganesh, Placement & Training Cell, BSACIST. The session was conducted for one hour between 9.30 A.M to 10.30 A.M on all seven days through Zoom Platform. Dr D Asokk, a certified NLP Trainer by IIPE, Canada, working as Assistant Professor in Department of Management Studies, BSA Crescent Institute of Science & Technology, Chennai acted as resource person.
Guest lecture on HR Contemporary Practices
The Department of Management Studies organized a guest lecture on “HR Contemporary Practices” for the first year & second year MBA students on 12th February 2020 (between 11 am to 12:40 pm) at MBA Seminar Hall. Mr.Elaya Sekaraja, Associate General Manager HRD, Indus Teqsite Private Limited an alumnus of department of management studies (1998-2000 batch) was the guest lecturer. He briefed about the corporate expectations from the MBA graduates. He has also discussed the various HR practices followed in different industries. The session benefitted the students in understanding the real scenarios practiced in the corporate.
Alumni meet 2020 (1998-2000 Batch)
The Department of Management Studies has organized Alumni meet of 1998-2000 batch on 24th-Jan-2020. 20 Alumni were assembled from different part of India and other countries. They interacted with the faculty members and students; advised MBA students’ regards to the respective subjects and their scope in the future. Presented Mementos to the HOD, Pro-Vice Chancellor as a token of gratitude.
THINKEDU CONCLAVE 2K20
Our students of MBA has participated in THINKEDU CONCLAVE 2K20 sponsoredby SASTRA (deemed to be university) associated with THE NEW INDIAN EXPRESS on January 8-9, 2020 at ITC GRAND CHOLA, CHENNAI. 11 students accompanied with Asst.prof. Dr.D.Asokk attended sessions related to Educating tomorrow’s India, Women as leaders, Republic of India 2.0: is the change fundamental?. This conclave has been honoured by Governor of Tamil Nadu, Shri Banwarilal Purohit and Governor of Kerala, Shri Arif Mohammed khan.
Guest Lecture on “Personal SWOT analysis for identifying one’s competencies and limitations”
Department of Management Studies organized a guest lecture on “Personal SWOT analysis for identifying one’s competencies and limitations” for the students of MBA I and II year on 4th November 2019. Around 180 students attended this guest lecture delivered by Mr.Balaraju Kondaveeti (M.S Entrepreneurship from IIT Madras). It helped students in identifying core strengths, weaknesses, opportunities, and threats within themselves that leads to fact-based analysis, fresh perspectives and new ideas.
Inauguration of The New Seminar Hall in the Department of Management Studies
Our Honourable Chancellor Mr. BSA Arif Buhary Rahman, inaugurated the New Seminar Hall in the Department of Management Studies on 05th November 2019, in the presence of Dr. A. Azad, Registrar, Dr. N.Raja Hussain., Deputy Registrar, Mr. V.N.A. Jalal, Senior General Manager, of our institute, Dr. K.Srinivasan, Dean, Dr. Shanmugam, Head of the Department and faculty members of the department.
One-day Workshop on ‘MS Excel on Supply Chain Management’
The Department of Management Studies organized a one-day workshop on ‘MS Excel for Supply Chain Management’ for the 2nd year MBA students with Logistics and Supply Chain Management specialization on 19th October 2019. A total of 50 students took part in the workshop. The resource person for the workshop was Mr. D. Sriram, an industry expert and affiliate faculty member. Mr. D. Sriram is the CEO of Maruti 3PL Solutions, Chennai. The workshop was convened by Dr. M. Shanmugam, Professor and Head, and coordinated by Dr. J. Hemalatha, Mrs. T. Rocky Devi and Dr. D. Asokk, faculty members, Management Studies.
Orientation Program for the 1st year MBA students
Orientation for I year MBA was conducted on 19th August 2019. Students and parents of I year were felicitated by our Hounarable Vice Chancellor Tan Sri Dato’ Sri Dr IR. Dr. Sahol Hamid Bin Abu Bakar, Dr. A. Azad, Registrar, Mr. S. M. Buhary, Member, Board of Management, Dr. S.K.G. Ganesh, Director (PG-Admissions), Dr. M.S. Haji Sheik Mohammed, Dean, Academic Affairs, and Heads of various academic department.
Events 2018-19
Inauguration of Student Chapter of Madras Management Association (MMA) on March 13, 2019
On March 13, 2019 the Student Chapter of Madras Management Association (MMA) was inaugurated at Department of Management Studies. Dr. K. Srinivasan, Dean, Management Studies presented the Welcome Address and offered an overview of Madras Management Association. The Presidential Address by Dr. A. Azad, Registrar, BSACIST and the Inaugural Talk by Group Captain Dr. R. Venkataraman (Retd.), General Manager, MMA inspired the audience. He also spoke about the advantage the collaboration with MMA brings and outlined the road ahead. This is a promising start to the Student Chapter that has a lot to offer in the future.
MMA chapter at Crescent will give access to many industry experts and collaboration.
Crescendo 2K19
Crescendo 2K19, an Intercollegiate talent meet was organised by Dept. of Management Studies on 15th February. The events were Royal Rumble (Best Management Team), Gladiators (Marketing game), Biz-Buzz (Quiz) and TipTap Toe (Variety Programme). Around 175 students from 19 colleges from Tamilnadu participated in the event. Mr.Ravindran Solomon, Vice-President and Senior Creative Director of J.Walter Thompson, a global advertising agency, was the Chief Guest.
Inauguration of Student Clubs at Dept. of Management Studies
Department of Management Studies had conducted an Inaugural program for clubs on 28-01-2019 at Seminar Hall 2, Convention Centre, BS Abdur Rahman Crescent Institute of Science & Technology. These Clubs are formed to develop the students’ learning in a practical way as “Practical things are easy to learn and have long lasting impact”. The presidential speech was given by Dr. A. Azad, Registrar, BS Abdur Rahman Crescent Institute of Science and Technology and it was followed by the inaugural speech of Mr. Elango M, Vice President, FCB Interface. Being an expert in the field advertisement MrElango M, had shared his valuable experience regarding the advertisement field and suggested productive views for the Club activities with good wishes.
The Clubs were introduced with the Names, logos and Mottos of Clubs by the Students of Department of Management Studies. Following are the club names: Avenues: Marketing Club,Hope: Human Resource Club, Seed: Entrepreneurship Club, Rahoitta: Finance Club and Dabbawala: Operations and Logistics club.
Events 2017-18
National Conference on “Higher Education and Career opportunities” – Organised on 10th October, 2017
Resource Persons:Dr. Kannan Gireesh, Psychiatrist, Founder and CEO of Live Life Education Pvt. Ltd, Mr.Kalyan
Sundaram, IA &AS Officer (Retired), Director, Excell Career IAS Academy, Mr. M.Sundaram, Executive-Director,
Super Forge Pvt.Ltd., Mr.R.Jithendra Kumar, CEO, Ontoborn Technologies, Mr.Shashikanth Jayaraman, CEO &
Principal Advisor, Hex Advisory (P) Ltd and founder of HR Sangam, Mr. T.Udayakumar, Finance Director, CMWSSB,
Mr. Antony Vishal Francis, Senior Marketing Analyst, Pramati Technologies, and Ms. Kripadevi Dharmaraj, Founder
& CEO, MC’s Lunch.
Management Development Programme on “Leveraging on CSR for Creating Shared Value” with association with GGS
Information Services Pvt. Ltd. – Organised on 6th October, 2017
Resource Persons:Mr Hemantha Kumar Pamarthy, Consultant of CII, Ms Gazal Raina, CSR Lead, Ford Motors, Mr
Karthik Ramaswamy, KPMG, Ms Latha Suresh, Director, Social Audit Network India, Ms. Sanjula Bai, Country Head of
CSR and AVP, Wells Fargo EGS India Ltd, Dr.Samip Baruah, Head, International Sales, ITC Ltd.
Reminiscence 2017- A panel discussion with an objective to bridge Industry-Academia gap – Organised on 23rd,
September 2017
Resource Person: Mr. Shankar Ramamurthy, Associate Director- Projects, Cognizent Technologies Solution, Mr.
Karthikeyan, Senior Business HR Manager, Innova Solutions, Mr. Sridharan Siva, Head – Brand and Digital
Marketing, Redington India Ltd. and student representatives from elite institutions.
Faculty Development Programme (FDP) on “Research Methodology and Data analysis using SPSS and AMOS” – Organised on 13th to 19th, July 2017
Resource Person: Dr. T.J. Kamalanabhan and Dr. Thenmozhi, Professors from IIT-M, Dr. Ravanan, Professor,
Presidency College, Dr. Jayanth Jacob, Assoc. Professor, Anna University, Dr.V. Murugesan, Registrar, B.S. Abdur Rahman Institute of Science & Technology, Dr. Haider Yasmeen, Prof/HoD, DoMS, B.S. Abdur Rahman Institute of Science & Technology.
Events 2016-17
MMA Workshop – Employability Skills Required for Managers – Organised on 10th April 2017
Crestech 2k17 – Intercollegiate Technical Symposium – Organised on 24th and 25th March 2017
A one day workshop on “Entrepreneurship Orientation Program” – Organised on 20th March 2017
MMA Workshop – Entrepreneurship and Soft Skills – Organised on 2nd March 2017
Women Entrepreneurship Development Organization
MMA Workshop : You – The Brand – Organised on 22nd December 2016
Workshop on ‘Financial education – Investors’ Awareness programme – Organised on 18th October 2016
Events 2015-16
A workshop on Online Trading – Organised on 15th February, 2016
National Conference on Career choices of B- School students – Organised on 6th October 2015
Events 2014-15
MMA Workshop – Financial Strategy – Organised on 4th March 2015
MMA Inauguration – Organised on 4th December 2014
Management Association
Cruize 2K14 – Inter College Management Fest – Organised on 18th November, 2014
Events 2013-14
Cruize 2K13 – Inter College Management Fest – Organised on 11th December, 2013
Events 2012-13
National Conference on “Physical & Mental Health for Working Professionals: An Holistic Approach” – Organised on
19th April 2013
Resource person: Dr. Nambi Prof. & HOD, Dept. of Psychiatry, Sree Balaji
Medical College & Hospital
Organised by: HRD Club
