Mr. Carnic Karthikeyan

Associate Professor of Practice

A seasoned & dynamic Communication & Strategy professional, with over 25 years of varied and rich regional, national, and international experience across a spectrum of businesses, ranging from start-ups to market leaders, to build strong brands and brand propositions.

Industries experienced in: FMCG, Fashion, Aviation, Telecom, Rural E Commerce, Entrepreneurship.

Leadership roles at Max Fashion, Idea Cellular, and Kingfisher Airlines

Areas of Interest

Strategic Planning | Brand Management | National level ATL, BTL & Digital Communication + Media Planning & Management| Target marketing & Penetration | Digital & Social Media Marketing

Academic Qualifications

MBA  –  Thiagarajar School of Management, Madurai

B Sc  –  The American College, Madurai Kamaraj University