Dr. S.K.G.Ganesh

Teaching

Educational Background

Work Experience

* held additional position of HoD – Management Studies / Dean i/c of CBS / Director – PG admissions (at different times during the period: 2009 – 2019)

Industrial Experience

Research

Areas of Research Interest

• Marketing management
• Services marketing
• Consumer Behaviour
• Business marketing
• Sales and Distribution Management

Extension

Consultancy

• Undertook consultancy assignment on cost management and functional areas for Paranthaman Hydraulics, Tiruchengode, Tamilnadu State in 2007
• Completed a consultancy assignment titled “Comprehensive plan for enhancing the existing IT infrastructure to a web based system” for Co-Optex, The Tamil Nadu handloom weaver’s co-operative society ltd., Chennai in March 2010.
• Completed a consultancy assignment titled “Process analysis for information system (ERP) solutions” for Pamsun Solutions DWC, LLC, Dubai during Feb – April, 2022.
• Completed a consultancy assignment titled “Market Study among the prospects for new ‘customer service systems’ product” for Pamsun Solutions DWC, LLC, Dubai during July-Aug 2022
• Completed a consultancy assignment titled “Focus group study on expectations of the key prospects for new ‘customer service system’ product” for Pamsun Solutions DWC, LLC, Dubai in Sept 2022

Sponsored project / programme

• Organised Anna university-funded FDP on “Project work in management” for the benefit of faculty members in management institutions in Tamilnadu in 2007
• Completed a research project on “Higher order ability testing in management education – A study on application, student’s behaviour and teacher’s perception” under grant by National Testing Services, MHRD Scheme in 2009

Courses taught

• Marketing management
• Services marketing
• Customer Relationship Management
• Sales and Distribution management
• Consumer Behaviour
• Management Concepts
• Current Affairs in Business

Publications / Presentations

Publications: International Journal

• Ganesh, S.K.G., Vaishnavi, G. and Kavitha Rajayogan (2022), “A Methodical Approach to Job Analysis in A Typical Indian Manufacturing Organization”, International Journal on Recent Trends in Business and Tourism, vol. 6, no. 2, pp. 17-30, Apr. 2022
• Vaishnavi G. and Ganesh, S.K.G., (2018) “Examining Frequency of Operating Interactive Voice Response System for Specified Purposes in Mobile Telecommunication Industry”, Academy of Marketing Studies Journal, 22 (4)
• Ilayaraja. S and Ganesh, S.K.G. (2016). Entrepreneurship Education in India and Motivation for Students to become Entrepreneurs. International Journal of Advanced Research and Innovative Ideas in Education 1(1), 372-376
• Ilayaraja. S and Ganesh, S.K.G. (2015). Entrepreneurship Education: A way to Develop Change Champions. International Journal for Management and Social Science, 3(3), 529-538
• Ilayaraja. S and Ganesh, S.K.G.(2015). Nurturing entrepreneurship among students. Third concept- An International Journal of Ideas, 29(338), 40-46
• Ilayaraja. S and Ganesh, S.K.G. (2015). Encouraging youth Entrepreneurship Education: A way to holster the markets of the future. International Journal of multidisciplinary researches, 1(2), 28-33.
• Vaishnavi, G., and Ganesh, S.K.G. (2014). Correlates of perceived frustration towards Interactive Voice Response systems, a study among Mobile telecommunication service customers”, International Journal of Sales and Marketing Management Research and Development, 4(3), 27-36.
• Vaishnavi, G., and Ganesh, S.K.G. (2014). Effects of customer demographics on perceived frustration towards “Interactive Voice Response systems” of Mobile telecommunication services” International Journal of Research in Business Management, 2(6), 13-18.
• Ilayaraja. S and Ganesh, S.K.G. (2014). Attitude of Students towards Entrepreneurship Education. Shanlax International Journal of Arts, Science & Humanities, 1(3).
• Ilayaraja. S and Ganesh, S.K.G. (2014). A Study on Entrepreneurship Education and its Importance for Social Inclusion in India. Shanlax International Journal of Management, 2(1).
• Ilayaraja. S and Ganesh, S.K.G., (2014). Entrpreneurship Education: A Tool for Empowering Youth. Shanlax International Journal of Education, 2(1)
• Vaishnavi, G., and Ganesh, S.K.G. (2014). Environmental behavior of consumers vis-à-vis customer relationship trust and loyalty: some research reflections and organizational practices. Journal of Business Studies Quarterly, 6(2), 85-95.
• Ilayaraja. S and Ganesh, S.K.G.,(2013). Change Management: Challenges before Young Entrepreneurs. Shanlax International Journal of Commerce, 1(4).

Publications: National Journal

• Vijayakanthan S. and Ganesh S.K.G. (2017). “The Mediating Role of Product Involvement on the Relationship between Brand Personality and Consumers’ Loyalty towards Excell Wall Interior Brands in Chennai City”, Asian Journal of Research in Business Economics,7(8), 197-209
• Ilayaraja, S. and Ganesh, S.K.G.. (2015). Innovation in Entrepreneurship Education. Business Plus, 1(12), 4-11.
• Ilayaraja. S and Ganesh, S.K.G.,(2014). Students attitudes towards Entrepreneurship in India. Business Plus, 1(2), 27-34
• Ilayaraja, S. and Ganesh, S.K.G. (2014). Importance of managerial skills and knowledge in management for small entrepreneurs.PSNA Journal of Business system, 4(2),135-145.
• Ilayaraja, S. and Ganesh, S.K.G. (2014).Entrepreneurship Education in India: A Generator of Employment Opportunities and Economic Development. M-Infinite Jounal of Management, 1(3).
• Ganesh, S.K.G. and Vaishnavi, G. (2013). Customer retention in organizations: A review of factors, strategies and effects. Organization Management, 29(1).
• Ganesh, S.K.G. (2010). Value Based Higher Education: Some Reflections from the Global Scenario. University News: Journal of Higher Education, 48(49).
• Ganesh, S.K.G. (2008). Productivity and Behavioural Issues in Stores – A Case Study on City Electric Company, Prabandh
• Ganesh, S.K.G., Bhat, M.S. and Kumar, R.B. (2007). System Training Services Provided by ‘Training Service Providers’ and ‘In-house Trainers’ – Organisational Consumers’ Perception about Service Attributes. Indian Journal of Marketing, XXXVII(10), 52-58.
• Ganesh, S.K.G. and Subramaniam, T.L.V. (2007). Customer Complaints – A Case on Innovation Tourism Services. Organisational Management
• Ganesh, S.K.G.(2007). Systematic Training Programmes in Industries. Workers Education, 1-4
• Ganesh, S.K.G. (2006). Behavioural Components of Culture vis-à-vis Behaviour of Consumers of Educational Services. University News, 44 (5), 107.
• Ganesh, S.K.G.,(2006). Political Behaviour as Basis of Problems in Organisations. Third Concept, 20(231), 56-58.
• Ganesh, S.K.G., Bhat, M.S. and Kumar, R.B. (2006). Users’ Perception About System Training Services – A Study in Different Organisational Cultures, JIMS -8M. The Journal of Indian Management Strategy, 11(2), 31-37.
• Ganesh, S.K.G., Bhat, M.S. and Kumar, R.B. (2006). Gaining System-product Knowledge and Receiving Training Services – Organisational Consumers’ Preferences for Service Provider, Reference Group and Self-Service. Indian Journal of Marketing, XXXVI (7), 16-21.
• Ganesh, S.K.G.(2006). Using Knowledge Sources for Gaining System Knowledge – A Study Among Organisational Users of System Products. Management Review, 19-22.
• Ganesh, S.K.G.(2005). Practical Solution to ‘Expediting’ Problems in Production Control. Excellence in Supervision, 5(2), 16-19
• Ganesh, S.K.G.,(2003). Shortage of materials – an overview, OD Communication. Journal of Organisation Development Institute, 31-32

Publications: Book / Chapter

• Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.). (2012). Essays in Management. New Delhi: Excel Books
• Ganesh, S.K.G. (2012). Service recovery: Need of the day. In Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.), Essays in Management. New Delhi: Excel Books, 125-136
• Vaishnavi, G. and Ganesh, S.K.G. (2012). Customer delight: The ‘wow’ factor. In Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.), Essays in Management. New Delhi: Excel Books, 8-18
• Ilayaraja, S. and Ganesh, S.K.G. (Jan 2015). “Entrepreneurial Opportunities for Indian Women and Their Empowerment” Women Empowerment and Globalisation” Women’s Studies Centre, Madurai Kamaraj University, G.V. Publications, Chennai, pp. 386-396

Papers published in books (based on conference proceedings)

• Ganesh, S.K.G., “Extending TQM Practice of Industries to Management Institutions : An Insight”, Proceedings of AICTE sponsored National Seminar on “Quality of Management Institutions in India – Building Quality in Management Institutions Through ISO 9000”, Department of business Administration, Indian Institute of Special Education, Luknow, 1998
• Ganesh, S.K.G., Charlie Thomas. V., and Vaishnavi, G. “Consumer Behavior towards Eco-friendly Products: A Review of Research Trends in Diverse Industries”, Proceedings of National Conference on Paradigm Shift in Innovative Business Management, SNGCE, (November), 2012. Cochin. ISBN: 978-93-80430-14-0
• Ganesh, S.K.G., and Charlie Thomas. V. “Excellence through Green Manufacturing Practices: A Review of Government Institutions in Asian Countries Proceedings of National Conference on Paradigm Shift in Innovative Business Management”, SNGCE, (November), 2012. Cochin. ISBN: 978-93-80430-14-0

Paper Presentation: International Conference/Seminar

• A research paper titled “Entrepreneurship Education in India and Motivation for Students to become Entrepreneurs” authored by Ilayaraja, S. and co-authored by Ganesh, S.K.G., was presented at the International Conference on ‘Innovative Management Practices, organised by SVCET, Virudhunagar in 2015.
• A research paper titled “Excellence through Green Manufacturing Practices: A Review of Government Institutions in Asian Countries” authored by Charlie Thomas, V. and co-authored by Ganesh, S.K.G., was presented in the International conference of Paradigm shift in innovative business management organised by SNGCE, Cochin on November 16 and 17, 2012.
• A research paper titled “Consumer Behaviour towards Eco-friendly Products: A Review of Research Trends in Diverse Industries” authored by Ganesh, S.K.G., and co-authored by Charlie Thomas, V., was presented in the International conference of Paradigm shift in innovative business management organised by SNGCE, Cochin on November 16 and 17, 2012.

Paper Presentation: National Conference/Seminar

• A research paper titled “Corporate Social Responsibility for Sustainable Environment in India: Reflections from Research Outcomes and Manufacturing Industry Initiatives” authored by Charlie Thomas. V., and co-authored by Ganesh, S.K.G., was presented in the national conference on Role of Corporate Social Responsibility (CSR) in Environment Management, organised by M.S. Swaminathan Research Foundation & Karpaga Vinayaga Institute of Management on April 2014.
• A paper titled “Implementing Total Quality Management in Manufacturing Organisations – A Practical Approach”, authored by Ganesh, S.K.G. in the International Conference on ‘Global Business Strategy in Competitive Environment’, Sri Sairam Insstitute of Management, Sri Sairam Engineering College, Chennai, September 22, 2007.
• A research paper titled, “Service Blueprinting – A Preliminary study of Practices and a Conceptual Review of the Effect on Service Quality”, authored by Ganesh, S.K.G. was presented in the National Conference on ‘Service Quality’, Department of Management Sciences, Karunya Institute of Technology & Science, Coimbatore, January 27, 2005.
• A case study titled, “A Case of Shiku Toshito”, authored by Ganesh, S.K.G. was presented in the National Workshop on ‘Brand building Strategies in Globalisation – Challenges Before India’, School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad, November 10-11, 2000
• A research paper titled, “Development of Services Sector – Role of Manufacturing Industries and Outsourcing Strategies”, authored by Ganesh, S.K.G. was presented in the UGC sponsored (southern Regional Centre, Hyderabad) National Seminar on ‘Emerging Issues in Service Sector Development- Challenges and Strategies’, School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad, March 23-24, 2001
• A paper titled, “Building Customer Relationship – Scope and Means for Small Manufacturing Business Marketers”, authored by Ganesh, S.K.G. was presented in the UGC sponsored (partly) State level seminar on ‘Building Customer Relationship in a Competitive Environment’, Department of Management studies, Anna University, January 11, 2001
• A paper titled, “Brand Building in Global Industrial Markets – Preparations Needed for Indian suppliers”, authored by Ganesh, S.K.G. was presented in the National Workshop on ‘Brand building Strategies in Globalisation – Challenges before India’, School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad, November 10-11, 2000.
• A paper titled, “Identification of Training Needs in Organisations – Improving Through a Joint Effort”, authored by Ganesh, S.K.G. was presented in the UGC sponsored two-day State Level Seminar on “Corporate Sector – 2000”, Department of Corporate Secretaryship, Pachaiyappa’s College, Chennai, March 20-21, 1999.
• A paper titled, “Extending TQM Practice of Industries to Management Institutions : An Insight”, authored by Ganesh, S.K.G. was presented in the AICTE sponsored National Seminar on “Quality of Management Institutions in India – Building Quality in Management Institutions Through ISO 9000”, Department of business Administration, Indian Institute of Special Education, Luknow, 1998.

Programmes organised

• Organised National Seminar on “Financial Services – Recent Developments and Service Marketing Challenges” on November 11, 2006.
• Conducted Campus-Connect – Soft skills training programme designed by Infosys for the undergraduate engineering students during July 16-20, 2007.
• Conducted “In-house Seminar on “Filing & Paper Work System” for the benefit of faculty members of Crescent Engg College in Sept 2008.
• Organised Seminar-cum-Exhibition as a “Tribute to Prof. Samuelson in the Context of Global Economic Crisis” on March 1, 2010.
• Conducted ISO Internal auditors Training for the internal auditors of BSA University in March 2011
• Organised Seminar-cum-Panel Discussion on “Management Research – Getting Started, Overcoming Hurdles, Keeping Progress” in March 2012.
• Organised certificate programme on “Project Management” for the BTech, BArch & MBA students in 2013.
• Conducted ISO Internal auditors Training for the internal auditors of BSACIST during Oct – Nov 2019
• Organised 3-day virtual summit on “Paradigm Shift in Consumer Behavior: Reorientation of Marketing & Supply Chain Strategies” during July 7-9, 2020 in association with University of Madras and Stella Maris College.
• Conducted a management development programme on “Marketing Strategies for the post-pandemic business environment” for Pamsun Solutions DWC, LLC, Dubai on July 11, 2022.
• Acted as an expert trainer for the stakeholders training programme on “Customer participation and adoption for new ERP solutions product” during the period June 28 – July 9, 2022.

Honour / Recognition received

• Honour received to provide ‘Editorial Support’ to the preliminary issues of the journal “Vidwat – The Indian Journal of Management.
• Was invited to chair a session in the National Conference on “Emerging New Trends in Managerial Excellence” organized by Sathyabama University on Oct 10, 2012.
• Was invited to chair a session in the International Conference on “Franchising – A Gateway for Growth’ organized jointly by Federation of Indian Chamber of Commerce (TN chapter) and University of Madras on March 6, 2014.
• Was appointed by Thiruvalluvar University, Vellore as University’s nominee for serving as a member in the Board of Studies in Human Resource Management of DKM college for Women (Autonomous), Vellore

Other responsibilities held recently

• Served as HoD – Management Studies
• Served as Dean i/c – Crescent Business School
• Served as Director – PG admissions
• Served as Management Representative – ISO
• Serving as a member of Budget & Cost Committee