Dr. J.Hemalatha

Teaching

Educational Background

Work Experience

Industrial Experience:

Research

Areas of Research Interest

• Marketing Management
• Retail Management
• Consumer Behaviour
• Social Media Marketing
• Materials Management

Courses taught

• Marketing Management
• Retail Marketing
• Production and Operations Management
• Supply Chain Management
• Logistics management
• Inventory management
• Service Operations Management
• Distribution & Transportation Management
• Business Application & Computer Lab
• Research Methodology for Management
• Managerial Economics

Research Publications

International Journal

• Anjel Raj .Y, J. Hemalatha and K.Mohamed Jasim. Ascertaining the effectiveness of social media marketing activities on purchase intention and the moderation effect of consumer trust – International Journal of Business Innovation and Research – Inderscience Publishers (Scopus Impact factor – 1.09) – Accepted for publication.
• Anjel Raj .Y, J. Hemalatha and K.Mohamed Jasim. Validating the potential measures of e-brand trust and e-brand loyalty: An Examination using SEM – Int. J. of Electronic Marketing and Retailing – Inderscience Publishers (Scopus Impact factor – 1.024) – Accepted for publication.
• Aravindh Kumaran, L. and Hemalatha Jeyachandran. (2022). Modeling E_Business influencing factors for Supply Chain Performance of Indian MSMEs: An ISM approach. International Journal of Process Management and Benchmarking, Vol. 12, No.1, pp. 28-45. Inderscience Publishers (Scopus Impact factor – 1.769)
• Aravindh Kumaran, L. and Hemalatha Jeyachandran. A measure of performance of E-Business enabled Customer Service Management: Evidence from Indian Micro, Small and Medium Enterprises (MSMEs) – Int. J. of Business Forecasting and Marketing Intelligence – Inderscience Publishers (Peer Reviewed – Unpaid)
• T. Rocky Devi, Hemalatha, J., Shanmugam Munuswamy and Nageshwari. Employees’ differential perception of work from home (WFH) during and post COVID-19. Turkish Online Journal of Qualitative Inquiry – Peer Reviewed.
• Anjel Raj, J. and Hemalatha, J. A Bibliometric Study on Effect of Social Media Marketing on Customer Engagement. Turkish Online Journal of Qualitative Inquiry – Peer Reviewed.
• Dr. J. Hemalatha, Dr. L. Aravindh Kumaran, Dr. Shanmugam Munuswamy. (2020). Retail Store Attributes, Shopping Motives and Cross Shopping Behaviour: Traditional Stores vs. Supermarkets. International Journal of Advanced Science and Technology, 29(3). (Scopus)
• Hemalatha Jeyachandran, Aravindh Kumaran, L., Takhellambam Rocky Devi, Asokk Dayalan, Arun Prasad. (2019). Grocery Shopping Pattern of Indian Retail Customers: Traditional Stores Vs. Supermarkets. International Journal of Recent Technology and Engineering, 8(4). (Scopus)
• Hemalatha, J. and Aravindh Kumaran, L. (2017). Consumer Demographics and Retail Store Format Choice: An Empirical Study. Journal of Advanced Research in Dynamical and Control Systems, 14, (Scopus)
• Hemalatha, J., Aravindh Kumaran, L. and Vijay Anand, V. (2017). Store Format Choice in the Indian Grocery Retail Market – An Empirical Study. International Journal of Economic Research, 14(10), 461- 476 (Scopus)
• Hemalatha, J and Yasmeen, H. (2013). Consumer Demographics and Supermarket Preference: An Indian Scenario. European Journal of Social Science, 40(30), 488-494 – Peer Reviewed.
• Hemalatha, J. and Yasmeen, H. (2011). Impact of organized retailers on traditional markets: Implication for India. The International Journal’s Research Journal of Economics & Business Studies, 1(1), 121-133 – Peer Reviewed.
• Hemalatha, J. and Yasmeen, H. (2011). An Evolutionary Outlook of Wal-Mart’s Growth in a Global Scenario. International Journal of Research in Commerce & Management, 2 (3), 92-96. – Peer Reviewed.

National Journal

• Hemalatha, J. (2014). Book Review – Retailing Management- Text and Cases by Swapna Pradhan, New Delhi: McGraw Hill Higher Education, 4th edition, 2012. Crescent Journal of Business – Peer Reviewed
• Hemalatha, J.  (2013). Store attributes and retail format choice in the Indian grocery market. Crescent Journal of Business, 3(1), 30-36 – Peer Reviewed.
• Rocky Devi. T. and Hemalatha, J. (2012). Case analysis – Bakun Dam. Crescent Journal of Business, 2(1), 91-92 – Peer Reviewed.

Publications: Book/Chapter

• Hemalatha, J.  (2020). Cross shopping behaviour of retail customers – Research evidence. In G. Vani (Ed.) Business Management Practices – Emerging Trends – Volume III, Archers and Elevators Publishing House, Bangalore, India.
• Hemalatha, J and Haider Yasmeen, (2014). “Determinants of Store Format Choice: Research Evidence”. In edited volume book “Essence of Management”, Archers & Elevators Publishing House: Bangalore (ISBN: 978-93-83241-39-2).
• Hemalatha, J. and Yasmeen, H. (2012). Hypermarkets: A reality. In Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.), Essays in Management. New Delhi: Excel Books

Paper Presentation: International Conference/Seminar

• Anjel Raj, J. and Hemalatha, J. Social Media Marketing and Consumer Engagement: Research Evidence. The International Conference on “Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead” organized by Kalinga Institute of Industrial Technology, Bhubaneshwar, 2021.
• Shibani Hawladar. and Hemalatha, J.  Adaptation of Generation X (GEN X) Employees in Today’s E-HRM Practices. The International Conference on “Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead’ organized by Kalinga Institute of Industrial Technology, Bhubaneshwar, 2021.
• T. Rocky Devi, Hemalatha, J., Shanmugam Munuswamy and Nageshwari. Employees’ differential perception of work from home (WFH) during and post COVID-19. The International Conference on “Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead” organized by Kalinga Institute of Industrial Technology, Bhubaneshwar, 2021.
• Hemalatha, J. and K. Mohamed Jasim. Sustainability through brand positioning of homeopathic medicines in Indian mileau. International Conference on Sustainability and Equity ‘Digital Society’ organized by Kalinga Institute of Industrial Technology, Bhubaneshwar, 2020.
• Aravindh Kumaran, L. and Hemalatha Jeyachandran. Modeling of E-business influencing factors for Supply Chain performance. International Conference on HR : The Era of Cure (Cross-skilling, Up-Skilling , Re-skilling and Empowering) organized by SRM IST, 2018.
• J. Hemalatha and L. Aravindh Kumaran presented a paper titled “Cross – shopping behaviour of food and grocery retail customers: The role of shopping motives” in the International Conference on “Emerging trends in Social, Business and Management Sciences Research (ICSBMR) – 2018’ organized by Vellore Institute of Technology (VIT), Vellore on 15th and 16th June, 2018.
• J. Hemalatha and L. Aravindh Kumaran presented a paper titled “Consumer Demographics and Retail Store Format Choice – An empirical study” in the 7th International Conference on “Social Science Research for sustaining Business and Economy in Global Market (ICSRSBEGM – 17)” organized by Sri Sai Ram Engineering College, Chennai on 22nd and 23rd September, 2017.
• J. Hemalatha and Haider Yasmeen presented a paper titled “Wal-Mart`s experience as an International Retailer” at the conference on “Organized Retailing – The Wal-Mart`s Way” organized by Asian School of Management, Pune on 24th and 25th February 2011.

Papers Presented: National Conference/Seminar

• Haider Yasmeen and J. Hemalatha presented a paper titled “Emotional Intelligence of Faculty Members” in the National Seminar on “Engaging Human Resource for Sustainable Development” organized by University of Madras, Chennai on 29th February and 1st March, 2012.

Conferences/ workshops organized

• Coordinator – AICTE sponsored STTP on Data driven techniques for business analytics using R Programming, Python and Tableau organized from 19th October 2020 to 24th October 2020
• Coordinator – AICTE sponsored STTP on Data driven techniques for business analytics using R Programming, Python and Tableau organized from 14th September 2020 to 19th September 2020
• Coordinator – One day workshop on MS Excel for Supply Chain Analytics organized on 19th October 2019
• Coordinator – One day workshop on Business Analytics organized on 15th and 22nd November 2019
• Coordinator – NSIC sponsored Entrepreneur Awareness Camp organized from 6th to 8th November 2019
• Coordinator – MDP on Corporate Social Responsibility titled Leveraging on CSR for Creating Shared Value organized on 6th October 2017
• Coordinator – NSIC sponsored Entrepreneurship Orientation Programme organized on 20th March 2017
• Coordinator – Workshop on Business Model Canvas & Social Entrepreneurship on 25th February 2017
• Coordinator – National conference on Recent trends and challenges in Indian Business scenario on 12th November 2014
• Coordinator – Entrepreneurial Skills” in association with Micro, Small & Medium Enterprises (MSME) Development Institute, Government of India – Ministry of MSME from 12th December 2011 to 16th December 2011

FDP attended

• Two week FDP on “Application of Moodle LMS” organized by BSACIST from July 7 – 25, 2020.
• AICTE sponsored short term course on “Re-Energizing the Classroom: Through the Use of Gamification and Experiential Activities in Management Education” organized by from March 2 – 7, 2020.
• One week FDP on “Research Methodology and Data Analysis using SPSS and AMOS” organized by BSACIST from July 13 – 19, 2017.
• Two week FDP on “Teaching and Learning” organized by BSACIST from June 29 – July 11, 2015.
• One week FDP on “Research Methodology and Data Analysis using SPSS and AMOS” organized by BSACIST from May 4 – 8, 2015.
• Three day Induction Training Programme for Faculty organized by BSACIST from July 15 – 17, 2010.

Awards, and honours, distinction and recognition received

• Gold Medalist in MBA from BSA Crescent Engineering College, Anna University, Chennai
• State 1st Rank in Computer Science in the Higher Secondary Exam
• Employee for the Month Award during the month of March 2007 from Global Realty Outsourcing Pvt. Ltd., Chennai.
• Icon Award for the quarter ending September 2008 from Zenta Knowledge Services Pvt. Ltd. India.
• Awarded cash prize under “Research Incentive Scheme of BSAU” for the academic year 2013-14.
• Awarded cash prize under “Research Incentive Scheme of BSAU” for the academic year 2012-13.
• Expert faculty member to handle “Conflict Management” for the Diploma Apprenticeship Training program organized for Diploma Apprentices of FORD India Pvt. Ltd. at BSACIST.
• Expert faculty member to handle “7 QC Tools” for the Diploma Apprenticeship Training program organized for Diploma Apprentices of FORD India Pvt. Ltd. at BSACIST.