DEPARTMENT OF MANAGEMENT STUDIES
MANAGEMENT STUDIES
Dr. D.Asokk
Transferred to CDOE (ODL Programme)
Designation | : | Assistant Professor |
Nature of Employment | : | Regular |
Qualification | : | BE (Mech),MBA.,MHRM.,MPhil.,PhD. |
Date of Joining | : | 12.11.2018 |
Email ID | : | asokk@crescent.education |
Teaching
Educational Background
Degree | Discipline | Year of Passing | University |
---|---|---|---|
Ph.D | Management (Human Resource) | 2018 | Bharathidasan University |
M.Phil | Human Resource Management | 2009 | PRIST University |
MHRM | Human Resource Management | 2011 | Bharathidasan University |
MBA | Human Resource & Marketing | 2006 | Ponnaiyah Ramajayam Institute of Management (PRIM), Bharathidasan University |
B.E | Mechanical Engineering | 2004 | Dr.Naavalar Nedunchezhyan College of Engineering, Madras University |
Work Experience
Designation | Institution | Duration |
---|---|---|
Assistant Professor (MBA) | B.S.Abdur Rahman Crescent Institute of Science & Technology | Nov 2018 – till date |
Assistant Professor (MBA) | M.A.M. College of Engineering & Technology | July 2012 – Oct 2018 |
Assistant Professor (MBA) | PRIST University | Sep 2007 – April 2012 |
Corporate Experience (1 Year)
HR Executive – Country Club India Limited (CCIL), Chennai, Tamil Nadu, India.
(June 2006 to June 2007)
International Certification
- Certified Trainer & Practitioner in Neuro Linguistic Programming (NLP) from International Institute of Professional Excellence (IIPE), Canada. (2018)
Certification
- Elite Certificate in NPTEL (Funded by MHRD, Government of India) Online Certification course on “Mind & Language” (March 2017)
- Elite Certificate in NPTEL (Funded by MHRD, Government of India) Online Certification course on “Introduction to research” (March 2016)
Areas of Interest
- Neuro Linguistic Programming (NLP)
- Human Resource Accounting & Audit
- Human Resource Information system (HRIS)
- Oracle HR – Corporate HR functions
- Google Analytics – Advertising ROI and social networking
- HR Metrics & Analytics
- WEKA – HR Data Mining
- Tableau – HR Data Visualisation
- Power BI – HR Dashboards & Reports
- Workforce Analytics
- Visier – HR Decision Making
- Qlik – HR Data integration with conversational Analytics
- FineReport–HR Reports for Business Intelligence
- Excel– HR Data Analysis
- SPSS – Statistical Analysis
Research
Areas of Research Interest
- Employee Engagement
- Training & Development
- HR Gamification
- HR Metrics & Analytics
Publications
- D.Asokk, Dr.Allampradhu Gudda, Dr.Parulkumari Bhati, Dr.Vanishree.C.T., The zImpact of Employee Involvement in Decision Making on an Organizational Performance, European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 1200-1212. (Scopus Listed)
- Parulkumari Bhati, Dr.D.Asokk, Dr.Vanishree.C.T., , Dr.Allampradhu Gudda. Employee Training and Development as Dominant Tool for Achieving in an organization. European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 117 – 125. (Scopus Listed)
- Allampradhu Gudda, Dr.Vanishree.C.T., Dr.D.Asokk, Dr.Parulkumari Bhati. The effect of Remuneration on the accomplishment of employee on the private sector. European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 1185 -1199. (Scopus Listed)
- Vanishree.C.T., Dr.Parulkumari Bhati, Dr.Allampradhu Gudda, Dr.D.Asokk,. Employee Association and its effect on organizational Effectuation. European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 1171-1184. (Scopus Listed)
- D.Asokk. Grocery Shopping Patterns of Indian Retail Customers: Traditional stores Vs Super markets. International Journal of Research in Technology & Engineering (IJRTE). Issue:Vol 8, August 2019. Impact Factor: 5.2 (ELSEVIER – Scopus Listed)
- D.Asokk & S.Sasikumar, (2015). Training and Development on Employee Engagement Practices: Indian expatriates who are sent to China. International Journal of Research in Management & Social Science (IJRMSS). Issue: 10, Vol 3, pp. 146 – 150, October 2015. ISSN: 2321 – 1784. IF: 4.358. (UGC Listed)
- Asokk & S.Sasikumar, (2015). Empowerment Process: Exploring the links between empowerment practices, employee cognition and behavioral outcomes. International Journal in Commerce, IT & Social Sciences (IJCISS). Issue: 11, Vol 2, pp. 1-7, November 2015. ISSN: 2394 – 8709, IF: 2.446
- Asokk & S.Sasikumar, (2015). Structural Equation Modelling: Employee Empowerment and Engagement reduce turnover of Indian fabrication industry. International Journal of Research in IT & Management (IJRIM). Issue: 10, Vol 5, pp. 1 – 7, October 2015. ISSN: 2349 – 6517. IF: 4.961
- Asokk & S.Sasikumar, (2013). A shift from aware approach to assertive approach in positive reinforcement. International Journal of Applied Management Research. Issue: Vol V, No.1, pp. 22-24, January 2013. ISSN: 0974-8709.
- Asokk & S.Sasikumar, (2011). Labor Welfare and Social Security – A case study in EID Parry (India) Limited. International Journal of Applied Management Research. Issue: Vol III, No.1, pp. 32-37, June 2011. ISSN: 0974-8709.
Editorial Board Member
- Appointed as Editorial Board Member in Research Culture Society, India from September 2020.
- Appointed as Research Mentor in Martin Luther Christian University, Shillong, Meghalaya, India, on June 2020.
- Sub-Editor for National Conference on Research Paradigm in Social Science (NCRPSS) at MAM Business School, Trichy, TN, India, on March 2017.
Research Supervisor
- Currently supervising scholars in Doctorate of Philosophy in Management.
- Research Supervisor for MPhil research scholars in Human Resource / Marketing affiliated to PRIST / Anna University (June 2007 – April 2018)
Books Published
- Title: Human Resource Accounting – Kripa Drishti Publications, Pune, December 2020.
Awards
- Young Researcher Award – Integrated Intelligence Research (IIR), Chennai, India. (2017)
- Best Faculty Award – Nehru Group of Institutions, Coimbatore, India. (2014)
Corporate Training
- Conducted Two-days online training programme for Managers and Vice-Presidents on Neuro Linguistic Programming organized by EduSkill Harvest Academy, Bangalore, Karnataka. (July 2020)
- Conducted One-Day training programme on Stress Management for Front Office Managers at Kauvery Hospitals – Chennai, Tamilnadu. (Oct 2018)
- Conducted One-Day Outbound Training on Self-Management for employees at Cholan Tours &Travels, Madurai,Tamilnadu. (March 2017)
- Conducted One-day awareness programme on Schemes and Policiesfor rural people at KrishVigyan Kendra,Karur, Tamilnadu. (Oct 2015)
- Conducted One-Day Managerial Training programme on Leadership Skills at Bharat Heavy Electricals Limited (BHEL), Trichy, Tamilnadu. (Oct 2010)
- Conducted One-Day Managerial Training programme on Team Building at Bharat Heavy Electricals Limited (BHEL), Trichy, Tamilnadu. (Oct 2009)
Invited Talks
- Invited as resource person for One-week Webinar on NLP for Mental Resilience at BonSecours College for Women, Thanjavur, Tamilnadu. (July 2020)
- Invited as resource person for One-day Webinar on Stay Focused Stay Motivated at Auxillium College for Women, Vellore, Tamilnadu. (August 2020)
- Conducted One-Day Outbound Training on Emotional Intelligence at Bishop Heber College, Tamilnadu. (March 2018)
- Invited as resource person for One-day Seminar on Employability Skills at Adaikalamatha Institute of Management, Thanjavur,Tamilnadu. (June 2019)
- Invited as resource person for One-day Seminar on Cracking Interviews at Sri Adhisankarar Polytechnic College, Trichy, Tamilnadu. (June 2019)
- Invited as speaker for One-day Seminar on Business Models at United Economic Forum (UEF), Tamilnadu, (Nov 2016)
- Invited for special lecture on Strength and Weakness of Languedoc Roussillon exports in National Seminar at Bharathidasan University Constituent College, Trichy, TamilNadu. (March 2016)
- Invited as speaker for One-day Seminar on Entrepreneurship at RDB College of Arts & Science, Tamilnadu. (Feb 2014)
- Invited for special lecture on Creativity for Managers at Adaikalamatha Institute of Management, Tamilnadu. (August 2015)
Consultancy Projects
- Business Analyst – MrilQ Beauty Care, Trichy, Tamilnadu, India. (2018)
- Market Analysis – Nizam’s British International School, Ooty, Tamilnadu, India. (2017)