MANAGEMENT STUDIES
MANAGEMENT STUDIES
Dr. Chandrika Srinivas
 |
| Designation | : | Assistant Professor (Sr. Gr) |
| Nature of Employment | : | Regular |
| Qualification | : | B.Sc., MBA, M.Phil, PhD |
| Date of Joining | : | 18.07.2005 |
| Phone | : | 044- 22751347(Office) |
| Email ID | : | chandrika@crescent.education |
Teaching
Educational Background
| Programme | Discipline | Year of Passing | University |
|---|---|---|---|
| Ph.D. | Marketing | 2016 | Mother Teresa Women’s University.Kodaikanal |
| M.Phil | Management | 2007 | Periyar University, Salem |
| M.B.A | Marketing | 1987 | Cochin University of Science&Technology, Cochin |
| B.Sc | Physics | 1983 | Madurai Kamaraj University |
Work Experience
| S.No | Organization | Designation | Period of service | No. of Years |
|---|---|---|---|---|
| 1 | BSACIST | Assistant Professor – Senior Grade | 2009 – Till date | Till date |
| 2 | CEC | Senior Lecturer/Lecturer | 2004 – 2008 | 5 years |
Industrial Experience:
| S.No | Name of the Organization | Designation | Responsibilities | Period of service | No. of Years |
|---|---|---|---|---|---|
| 1 | Arvind Remedies Ltd. | Deputy Manager | Corporate Communications | 2004 | 1 year |
| 2 | Eurocon Tiles | Deputy Manager | Marketing Services | 1998-2003 | 5 years |
| 3 | Sri Rayalaseema Power Corporation Ltd. | Assistant Manager | Administration and Coordination | 1997 | 1 year |
| 4 | MIL Industries Ltd | Marketing Officer | Marketing Services | 1987 – 1995 | 8 years |
Research
Areas Of Research Interest
- Marketing
- General Management
Research Publications
International Journal
- Chandrika, S. (2012). Trends in Customer Retention Management. Sudharsanam International Journal of Management Review, 50-53
Publications: National Journal
- Rajamohan, S. and Chandrika, S. (2012). Color as Marketing Strategy. DBJC Journal of Business Research, Jain Spire, 1(6), 74-75
Publications: Book/Chapter
- Chandrika, S. (2012). Key account management: Sustaining loyalty. In Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.), Essays in Management. Excel Book, 97-105
Paper Presentation: International Conference/Seminar
- A research paper titled “Youth perception on sources of information with respect to purchase of cosmetics” authored by Chandrika, S., was presented at the International conference on Trends in Retailing and Branding organised by the Department of Commerce, University of Madras in association with FICCI-TNSC during February 19-20, 2015
- A research paper titled “Impact of WOM on Urban Women-An Indian context” authored by Rajamohan, S. and co-authored by Chandrika, S., was presented at the ICMIS-14, organised by Chitkara university, Bangkok during August 4-6,2014
