DEPARTMENT OF MANAGEMENT STUDIES
Management Studies
Dr. Anugragha S S
 |
| Designation | : | Assistant Professor |
| Nature of Employment | : | Regular |
| Qualification | : | B.Com,.M.B.A.,SET.,Ph.D |
| Email ID | : | anu@crescent.education |
Teaching
Educational Background
| Degree | Discipline | Year of Passing | University |
|---|---|---|---|
| B.Com | General | 2007 | SRM Arts and Science College (Madras University) |
| MBA | Finance and Marketing | 2010 | Sathyabama Institute of Science and Technology |
| Ph.D | Marketing | 2021 | Sathyabama Institute of Science and Technology |
Work Experience
| Designation | Institution | Duration | No. of Years |
|---|---|---|---|
| Assistant Professor | B.S. Abdur Rahman Crescent Institute of Science & Technology | Aug 2023 | Till date |
| Assistant Professor | SRM Institute of Science and Technology, Ramapuram | September 2022 to April 2023 | 7 months |
| Assistant Professor | ITM Business School, Siruseri, Chennai | March 2019 to September 2020 | 1 year and 6 months |
| Assistant Professor | SRM Arts and Science College, Kattankulathur | July 2012 to Oct 2018 | 6 years & 3 months |
| Lecturer | Hindustan Collegeof Arts and Science | June 2011 to March 2012 | 9 months |
| Lecturer | Sri Sankara Arts and Science College | September 2010 to June 2011 | 9 Months |
Lecture Courses
- FINANCE: Accounting for Managers, Merchant Banking and Financial Services Financial Management.
- MARKETING: Marketing Management, Services Marketing, Customer Relationship Management, Consumer Behavior, New Product Development & Strategy, Rural Marketing, Integrated Marketing Communication.
- COMMON: Operations Management, Management Principles, Managerial Skills, Personality Enrichment.
Research
Area of Research Interest
- Retail Mix
- CRM
- Customer Acquisition and retention
Publications
- INTERNATIONAL JOURNAL OF ECONOMIC RESEARCH
- INTERNATIONAL JOURNAL OF APPLIED BUSINESS AND ECONOMIC RESEARCH
- JOURNAL OF MECHANICAL AND PRODUCTION ENGINEERING RESEARCH AND DEVELOPMENT
- INTERNATIONAL JOURNAL OF MANAGEMENT STUDIES(UGC
- CENTRAL EUROPEAN MANAGEMENT JOURNAL
International Conferences / Seminars / Workshops
- 4th International Conference on Business Research-SRM University 26th SEP 2017
- Frontiers of Management.Practices for Economic Sustainability-St.PETERS INSTITUTE OF HIGHER EDUCATION AND RESEARCH-13TH DEC 2017
- International conference on Management Cases-BIMTECH 5th and 6th Dec 2019
- 4th International Conference on Marketing Technology and Society-IIM Kozhikode 7th to 9th Dec 2020
