DEPARTMENT OF MANAGEMENT STUDIES

Dr. D.Asokk
Transferred to CDOE (ODL Programme)

Designation:Assistant Professor
Nature of Employment:Regular
Qualification:BE (Mech),MBA.,MHRM.,MPhil.,PhD.
Date of Joining:12.11.2018
Email ID:asokk@crescent.education

Teaching

Educational Background

DegreeDisciplineYear of PassingUniversity
Ph.DManagement (Human Resource)2018Bharathidasan University
M.PhilHuman Resource Management2009PRIST University
MHRMHuman Resource Management2011Bharathidasan University
MBAHuman Resource & Marketing2006Ponnaiyah Ramajayam Institute of Management (PRIM), Bharathidasan University
B.EMechanical Engineering2004Dr.Naavalar Nedunchezhyan College of Engineering, Madras University

Work Experience

DesignationInstitutionDuration
Assistant Professor (MBA)B.S.Abdur Rahman Crescent Institute of Science & TechnologyNov 2018 – till date
Assistant Professor (MBA)M.A.M. College of Engineering & TechnologyJuly 2012 – Oct 2018
Assistant Professor (MBA)PRIST UniversitySep 2007 – April 2012

Corporate Experience (1 Year)

HR Executive – Country Club India Limited (CCIL), Chennai, Tamil Nadu, India.
(June 2006 to June 2007)

International Certification

  • Certified Trainer & Practitioner in Neuro Linguistic Programming (NLP) from International Institute of Professional Excellence (IIPE), Canada. (2018)

Certification

  • Elite Certificate in NPTEL (Funded by MHRD, Government of India) Online Certification course on “Mind & Language” (March 2017)
  • Elite Certificate in NPTEL (Funded by MHRD, Government of India) Online Certification course on “Introduction to research” (March 2016)

Areas of Interest

  • Neuro Linguistic Programming (NLP)
  • Human Resource Accounting & Audit
  • Human Resource Information system (HRIS)
  • Oracle HR – Corporate HR functions
  • Google Analytics – Advertising ROI and social networking
  • HR Metrics & Analytics
  • WEKA – HR Data Mining
  • Tableau – HR Data Visualisation
  • Power BI – HR Dashboards & Reports
  • Workforce Analytics
  • Visier – HR Decision Making
  • Qlik – HR Data integration with conversational Analytics
  • FineReport–HR Reports for Business Intelligence
  • Excel– HR Data Analysis
  • SPSS – Statistical Analysis

Research

Areas of Research Interest

  • Employee Engagement
  • Training & Development
  • HR Gamification
  • HR Metrics & Analytics

Publications

  • D.Asokk, Dr.Allampradhu Gudda, Dr.Parulkumari Bhati, Dr.Vanishree.C.T., The zImpact of Employee Involvement in Decision Making on an Organizational Performance, European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 1200-1212. (Scopus Listed)
  • Parulkumari Bhati, Dr.D.Asokk, Dr.Vanishree.C.T., , Dr.Allampradhu Gudda. Employee Training and Development as Dominant Tool for Achieving in an organization. European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 117 – 125. (Scopus Listed)
  • Allampradhu Gudda, Dr.Vanishree.C.T., Dr.D.Asokk, Dr.Parulkumari Bhati. The effect of Remuneration on the accomplishment of employee on the private sector. European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 1185 -1199. (Scopus Listed)
  • Vanishree.C.T., Dr.Parulkumari Bhati, Dr.Allampradhu Gudda, Dr.D.Asokk,. Employee Association and its effect on organizational Effectuation. European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue: 1, Pages 1171-1184. (Scopus Listed)
  • D.Asokk. Grocery Shopping Patterns of Indian Retail Customers: Traditional stores Vs Super markets. International Journal of Research in Technology & Engineering (IJRTE). Issue:Vol 8, August 2019. Impact Factor: 5.2 (ELSEVIER – Scopus Listed)
  • D.Asokk & S.Sasikumar, (2015). Training and Development on Employee Engagement Practices: Indian expatriates who are sent to China. International Journal of Research in Management & Social Science (IJRMSS). Issue: 10, Vol 3, pp. 146 – 150, October 2015. ISSN: 2321 – 1784. IF: 4.358. (UGC Listed)
  • Asokk & S.Sasikumar, (2015). Empowerment Process: Exploring the links between empowerment practices, employee cognition and behavioral outcomes. International Journal in Commerce, IT & Social Sciences (IJCISS). Issue: 11, Vol 2, pp. 1-7, November 2015. ISSN: 2394 – 8709, IF: 2.446
  • Asokk & S.Sasikumar, (2015). Structural Equation Modelling: Employee Empowerment and Engagement reduce turnover of Indian fabrication industry. International Journal of Research in IT & Management (IJRIM). Issue: 10, Vol 5, pp. 1 – 7, October 2015. ISSN: 2349 – 6517. IF: 4.961
  • Asokk & S.Sasikumar, (2013). A shift from aware approach to assertive approach in positive reinforcement. International Journal of Applied Management Research. Issue: Vol V, No.1, pp. 22-24, January 2013. ISSN: 0974-8709.
  • Asokk & S.Sasikumar, (2011). Labor Welfare and Social Security – A case study in EID Parry (India) Limited. International Journal of Applied Management Research. Issue: Vol III, No.1, pp. 32-37, June 2011. ISSN: 0974-8709.

Editorial Board Member

  • Appointed as Editorial Board Member in Research Culture Society, India from September 2020.
  • Appointed as Research Mentor in Martin Luther Christian University, Shillong, Meghalaya, India, on June 2020.
  • Sub-Editor for National Conference on Research Paradigm in Social Science (NCRPSS) at MAM Business School, Trichy, TN, India, on March 2017.

Research Supervisor

  • Currently supervising scholars in Doctorate of Philosophy in Management.
  • Research Supervisor for MPhil research scholars in Human Resource / Marketing affiliated to PRIST / Anna University (June 2007 – April 2018)

Books Published

  • Title: Human Resource Accounting – Kripa Drishti Publications, Pune, December 2020.

Awards

  • Young Researcher Award – Integrated Intelligence Research (IIR), Chennai, India. (2017)
  • Best Faculty Award – Nehru Group of Institutions, Coimbatore, India. (2014)

Corporate Training

  • Conducted Two-days online training programme for Managers and Vice-Presidents on Neuro Linguistic Programming organized by EduSkill Harvest Academy, Bangalore, Karnataka. (July 2020)
  • Conducted One-Day training programme on Stress Management for Front Office Managers at Kauvery Hospitals – Chennai, Tamilnadu. (Oct 2018)
  • Conducted One-Day Outbound Training on Self-Management for employees at Cholan Tours &Travels, Madurai,Tamilnadu. (March 2017)
  • Conducted One-day awareness programme on Schemes and Policiesfor rural people at KrishVigyan Kendra,Karur, Tamilnadu. (Oct 2015)
  • Conducted One-Day Managerial Training programme on Leadership Skills at Bharat Heavy Electricals Limited (BHEL), Trichy, Tamilnadu. (Oct 2010)
  • Conducted One-Day Managerial Training programme on Team Building at Bharat Heavy Electricals Limited (BHEL), Trichy, Tamilnadu. (Oct 2009)

Invited Talks

  • Invited as resource person for One-week Webinar on NLP for Mental Resilience at BonSecours College for Women, Thanjavur, Tamilnadu. (July 2020)
  • Invited as resource person for One-day Webinar on Stay Focused Stay Motivated at Auxillium College for Women, Vellore, Tamilnadu. (August 2020)
  • Conducted One-Day Outbound Training on Emotional Intelligence at Bishop Heber College, Tamilnadu. (March 2018)
  • Invited as resource person for One-day Seminar on Employability Skills at Adaikalamatha Institute of Management, Thanjavur,Tamilnadu. (June 2019)
  • Invited as resource person for One-day Seminar on Cracking Interviews at Sri Adhisankarar Polytechnic College, Trichy, Tamilnadu. (June 2019)
  • Invited as speaker for One-day Seminar on Business Models at United Economic Forum (UEF), Tamilnadu, (Nov 2016)
  • Invited for special lecture on Strength and Weakness of Languedoc Roussillon exports in National Seminar at Bharathidasan University Constituent College, Trichy, TamilNadu. (March 2016)
  • Invited as speaker for One-day Seminar on Entrepreneurship at RDB College of Arts & Science, Tamilnadu. (Feb 2014)
  • Invited for special lecture on Creativity for Managers at Adaikalamatha Institute of Management, Tamilnadu. (August 2015)

Consultancy Projects

  • Business Analyst – MrilQ Beauty Care, Trichy, Tamilnadu, India. (2018)
  • Market Analysis – Nizam’s British International School, Ooty, Tamilnadu, India. (2017)