Research

The department has vibrant research activity that the research scholars and faculty members are highly motivated in carrying out the research and often publish their research findings in referred International journals and Conferences.

Academic Research Progress

Funded Project

The thrust areas of research of the department includes

• Human Resource
• Finance
• Marketing

Paper Publications in International and National Journals

Department has good record of publications

• A.Rahman, Role of Personal Value in Investment Decision, “International Journal of Computer & Mathematical Science”, vol. 7,No 1, 2018
• Rengarajan. V, Kogila. N, and et al.,(2018) “A study on Customer (Passenger) Satisfaction in Transportation Industry – Case of Southern Railways,” International Journal of Pure and Applied Mathematics, vol. 119, no.(10) Special Issue, pp. 1493-1513
• Rengarajan. V, Vijayanand. V, Kogila. N, and et al., “A Comparative Study on Awareness and Usage of Digital Payments Among Customers of Private and Public Sector Banks in the Region of Thanjavur and Kumbakonam,” International Journal of Pure and Applied Mathematics, vol. 119, no.(10) Special Issue, pp. 1515-1528, 2018
• Nirmala.S.S., Dhivya. M, and et al., “Public opinion on the E-Governance in Madurai District – A Study,” International Journal of Pure and Applied Mathematics, vol. 119, no.(10) Special Issue, pp. 1481-1492, 2018
• Natarajan. R, Porkodi. T, and et al., “A Study on Consumer Awareness on Consumer Rights in Dindigul District,” International Journal of Pure and Applied Mathematics, vol. 119, no.(10) Special Issue, pp. 1529-1540, 2018
• Sankararaman. G, Nirmala. S.S., and et al., “A Study on Performance of Select Commodities due to Demonetisation,” International Journal of Pure and Applied Mathematics, vol. 119, no.(10) Special Issue, pp. 1541-1551, 2018
• Porkodi. T, “A Study on Consumer Satisfaction and Preference of Colour TV Brands in Tambaram Town.,” International Journal of Commerce, vol. 6, No. (4) Special Issue, pp. 120-127, 2018
• Nirmala. S.S, “Buying Behaviour of Urban Women in Trichy District – A Study with Special Reference to Consumer Durables,” International Journal of Commerce, vol. 6, no.(4) Special Issue, pp. 93-101, 2018
• Kogila. N, “Trust in E-Commerce: Evaluating the Impact of Third Party Seals,” International Journal of Commerce, vol. 6, No. (4) Special Issue, pp. 176-181, 2018
• Dr. M. Vinoth, K.Mohamed Jasim and Dr.K.Abdus Samad (2018), Simulation Modelling for Cold Storage Time-Space Optimization of Fresh Agricultural Products,’ Australian Journal of Basic and Applied Sciences’, Vol 12, no 8, pp 12-15
• Sankararaman, G., Nirmala, S. S., Rengarajan, V., Vijayanand, V., &Natarajan, R. (2018). A Study on Performance of Select Commodities Due to Demonetisation. International Journal of Pure and Applied Mathematics, 119(10), 1541-1551
• Rahman, A., Jasim, K.M., & Dawood, A.K. (2018). Legal status of crypto currency in india: A critical review. International journal of engineering & technology. 7(4.39), 960-962
• Dhivya. M, “A Study of Consumer perception & preferences in India. Consumer inclusion & justice – A paradigm shift in digital era – Green Marketing ,” vol. 6, no.(4), Special Issue, pp. 28-35
• Kogila. N, “Evaluating the impact of third party seals Consumer inclusion & justice-A paradigm shift in digital era – Trust in E-Commerce,” vol. 6, no.(4), Special Issue, pp. 176-181
• Amir M.,Atul D, and et al.,(2018) “Measuring the influence of green marketing practices on forms competitive advantage: A study of selected food and beverage companies, ” ‘ NICE journal of business’ , vol. 13, no.(2), Special Issue, pp. 57-72
• Amir M.,Atul D, and et al.,(2018) “Sustainable Green Marketing Practices Enhance Competitive Advantage in Indian FMCG Sector ,” ‘ International journal of management, technology & engineering ‘, vol. 8, No.(11), 2003-2014
• Porkodi. T, (2018) “A Study on consumer satisfaction and preference of colour TV brands in Tambaram Town. Consumer inclusion and justice: A paradigm shift in digial Era” vol. 6, no.(4) , Special Issue, pp. 120-126
• Natarajan R.,Porkodi T.,Rengarajan V.,Vijayanand V.,Auxilian A, and et al.,(2018) ” A Study on Consumer Awareness on Consumer Rights in Dindigul District” International Journal of Pure and Applied Mathematics ‘ , vol. 119, no.(10), Special Issue, pp. 1529-1540
• Rengarajan V.,Kogila N.,Velavan M.,Arthi M.,Chandramouli M., and et al.(2018) “A comparative study on awareness and usage of digital payments among customers of private and public sector banks in the region of Thanjavur and Kumbakonam” ‘International journal of pure and applied mathematics ’, vol. 119, no.(10) , Special Issue, pp. 1493-1513
• Nirmala. S.S.,Kogila. N.,Porkodi. T, and et al.(2018) ” Manpower accounting credentials and profitability of selected companies in India : A Comparative Study, ” ‘ International journal for research in engineering application & management‘
• NirmalaS.S.,Dhiivya M.,Rengraranjan V.,Thiyagarajan S.,Murugan P, and et al., (2018) “Public Opinion on the E-Governance in Madurai District , ” ‘ International journal of pure and applied mathematics’ , vol. 119, no.(10), Special Issue, pp. 1-11
• Nirmala S.S, (2018) ” Buying behaviour of urban women in Trichy district – A Study with special reference to consumer durable, ” ‘ Shanlax international journal of commerce’, vol. 6, no.(4), Special Issue, pp. 93-101
• Jasim K.M., Rahman A, and et al.(2018) “Dimension of Mutual Fund Advertisement Through Content Analysis in Indian Mutual Fund Industry, ” ‘International Journal of Engineering & Technology’, vol. 7, no.(4.36), Special Issue, pp. 835-841
• Kazi N S., Rahman A, and et al.,(2018) ” Role of HR and in Bridging the ‘Skill Gap’ in Technology Start Ups, ” ‘ International Journal of Engineering & Technology’, vol. 7, no.(4), Special Issue, pp. 842-844
• Rahman, A., & Dawood, A. K. (2019). Bitcoin and Future of Cryptocurrency. Ushus-Journal of Business Management, 18(1), 61-66
• Nasir. S.,Farzana. S.(2019). Impact of Microfinance on Employment Generation: a case study of Aligarh. International Journal of Research and Analytical Review,6(2):486-495
• Farzana. S., Sameena. S., &Nasir. S.(2019). The Impact of Training on the Level of Job Satisfaction in Information Technology Firms In Chennai – An Employee Perspective,International Journal of Research and Analytical Review, 6(2): 600-603
• Nasir. S.,Shajar. N., & Khan. Saba. and et al., (2019) “Role of Microfinance in Poverty Alleviation with special reference to Aligarh,” ‘International Journal of Advanced Science and Technology’, vol. 28, no.(7), Special Issue, pp. 205-223
• Khan. M., Rahman. A. & Nasir. S, and et al., (2019) “Does Working Capital have impact on profitability? An Evaluation made through financial position of select Indian Meat Processing Industry, ‘International Journal of Advanced Science and Technology’, vol. 28, No. (7), Special Issue, pp. 192-204
• Amir M.,Atul D, and et al.,(2019) “Measuring Consumers’ Perception and Determinants of Green Purchase” International Journal of Advanced Science and Technology Vol. 28, No. 7, (2019), pp. 250-269
• Nirmala. S.S.,Kogila. N.,Porkodi. T, and et al., “(2019) A Study of E-Banking Services in Puducherry District – Green Banking,” ‘SELP journal of Social Science‘, Special Issue, pp. 25-30
• Nirmala. S.S.,Kogila. N.,Porkodi T, and et al., (2019) “A Study on CSR on bio waste management in hospitals – With Reference to the neighbourhood Hospitals in Pondicherry,” ‘SSELP journal of Social Science’, vol. 1, no.(1), Special Issue, pp. 57-61
• Porkodi. T (2019) Emerging Trends on women Entrepreneurship in India, Women Entrepreneurship Problems and Prospects
• Kogila N. (2019) Problems and Prospects and Challenges of Women entrepreneurs in India Women Entrepreneurship Problems and Prospects
• Nirmala S.S. (2019) Role of women Entrepreneurs on economic development, Women Entrepreneurship Problems and Prospects
• C. Srinivasan., K. Mohsin & S.S. Nirmala (2019), Heuristic method for logistic supply chain risk control of green edible agricultural products (GEAPS) in south I (Indian Context, International Journal of Scientific and Technology Research, 8-11

International Conference & National Conference

• A.Rahman, “Hyderabad Conference-International Conference on Science, Technology & Management (ICSTM-2018)”, “in The Institution of Engineers India, Visvesvaraya Bhawan, Hyderabad, Telangana, Hyderabad, 2018.
• Porkodi. T, “National Seminar on Consumer Inclusion and Justices – A Paradigm Shift in Digital Era “in Bharathidasan Government College for Women (Autonomous), Puducherry, 2018.
• Kogila. N, “National Seminar on Consumer Inclusion and Justices – A Paradigm Shift in Digital Era “in Bharathidasan Government College for Women (Autonomous), Puducherry, 2018.