Dr. N.Indumathi | B.S.Abdur Rahman Crescent Institute of Science and Technology
*Anti-Ragging Cell Control Rooms / Helplines: 91(44) 22759200 Ext 212 & 91(44) 22759200 Ext 198 / 131 / 133 *Students having any grievance on academic matters may contact dean_student@crescent.education

Dr. N.Indumathi

Designation : Assistant Professor
Nature of Employment : Regular
Qualification : M.Com., M.Phil., Phd., SET
Phone : 9840789134
Email ID : indumathi@crescent.education

Teaching

Educational Background

Degree Discipline Year of Passing University
Ph.D.  Commerce 2019 Bharathiar University, Coimbatore.
M.Phil.  Commerce 2008 Bharathiar University, Coimbatore.
M.Com. Commerce 2005 Bharathiar University, Coimbatore.
B. Com (CA)   Commerce with Computer Application 2003 Bharathiar University, Coimbatore.
SET Commerce 2018 Mother Teresa University

Work Experience

Designation Institution Duration No. of Years
Asst. Professor B.S. Abdur Rahman Institute of Science & Technology July, 2019 to till date Till date
Asst. Professor Mohamed Sathak College of Arts and Science, Sholinganallur. July, 2012 To June, 2019 7 years
Asst. Professor V.L.B. Janakiammal College of Arts and Science, Coimbatore June, 2008 To December, 2008 7 months

Lecture Courses

  • Financial Accounting
  • Financial Management
  • Marketing
  • Principles of Management
  • Working Capital Management
  • Management Accounting

Research

Area of Research Interest

  • Marketing
  • Accounts & Finance

Publications

  • Published a Paper on “Doctoral Dissertation Abstracts – A Study On the effect of Brand Awareness on Purchase decision of Organic Food Product” in AIMS International Journal of Management, Volume 13, Number 2, May 2019” in M-Infiniti Journal of Management, Volume 12, special issues 1 ISSN – 0973 7197 March-April 2018.
  • Published a Paper on “A Study On the effect of Brand Awareness on Purchase decision of Organic Food Product” in M-Infiniti Journal of Management, Volume 12 , special issues 1 ISSN – 0973 7197  March-April  2018 .
  • Published a Paper on “A Study On Consumers Behaviour Towards Organic Food Product In Chennai City.” in Annamalai International Journal of Business Studies and Research, Volume 8 , issues 2 ISBN – 0975 749X  , September 2017 .
  • Published a Paper on “Impact of marketing mix on Consumers Buying Behaviour in Organic Product ” in International Journal of Research in finance and marketing (IJRFM) Volume 6 , issues 10  ISSN(0) : 2231 – 5985 ,Impact factor 5.861 October  2016 ,pp 43-5..
  • Published a Paper on “A study on green market in with special reference to organic product in urban area of Chennai city.” in the International journal on advanced research, Special issue – ISBN -2347 8446  , October 2015Page No ,17-21.
  • Published a Paper on “Consumers attitude of organic food towards healthy life.” in the International Journal of business intelligence and innovation, Volume 1 , issues 2, ISSN 2348-4705 ,  July 2015Page No ,263-268.
  • Published a Paper on “Customer Satisfaction on Service quality in Hotel in urban area of Chennai” in the International Journal of business intelligence and innovation, Volume 3 , issues 2, ISSN 2348-4705,  March 2015Page No ,102-106 .

International Conferences / Seminars / Workshops

  • Presented a Paper on “Green marketing an Overview” –International Conference on Innovative Trends in Business and Management , Bharath University ISBN 978-81-929292. October 2015.

National Conferences / Seminars / Workshops

  • Presented a Paper on “Consumers perception towards organic products in urban area of Chennai city” – Two daysNational seminar on Globalization, Information Technology and Consumerism meeting new challenges, Bharathiar University. 20 & 21 February 2017.
  • Presented a Paper on “A study on Awareness level of Retailers and Consumers towards Green marketing” – National Conference on “Make In India – Opportunities on challenges for Indian Industry” ISBN 978-81-921865-3-5. January 2016.
  • Presented a Paper on “Role of HRD Climate in Industrial Establishment” in National Conference on “Growth of Indian Economy” held on 28th February 2014 at Periyar University College of Arts and Science, Salem.
  • Participated in a Three dayNational level Workshop on “ResearchzMethodology ,Statistical Data Analysis and Interpretation (SPSS & AMOS)” held on 5, 6, 7th May 2017 at Institute for Statistics and Analytical, Chennai.
  • Participated in a One dayWorkshop on “Research Methodologies in Management and Commerce” held on 7th October 2016 at Mohamed Sathak College of arts & science, Chennai.
  • Participated in a National level Workshop on “Social Science Research Analytics using SPSS” held on 17th April 2015 at Sri Sairam Institute of Management Studies, Chennai.
  • Participated in a National level Workshop on “Human resources Management-Emerging issues and strategies” on 26th September 2003 at Sri S.V.G.Visalakshi College for Women, Udumalpet.
  • Participated in a National level Seminar on “Globalization – Its Impact on Export Market” on 17th February 2004 at Vidyasagar College of Arts and Science, Udumalpet.

Extension

Additional Responsibilities

  • Worked as Class Counselor
  • Worked as University Result Analysis File In-Charge
  • Acting as Discipline Committee Member
  • Acting as CulturalCommittee Member
  • Guided UG Project