Dr. S.Farzana

Teaching

Educational Background

Teaching & Industrial Experience

Research

Research Summary in Counts

Publications

Patents

• Rafiya Banu, Dr, Farzana, S, Dr, Mohammed Sherfuddin, Mohideen Abdulkadir, Dr, Vijayakumar, N, Dr., Asan Bawa, S, Dr, Shobana, K., Dr, Fastina, M, Meena, M, & Fowzi, N. A. R. (2025). AI-based personalized marketing recommendation engine for e-commerce platforms for analysing the marketing and consumer behaviour.
• Kohila, P., Farzana, S., Kaithwas, J., Padiyar, A., Tiwari, V. K., Ray, S. K., Tiwari, A., Philip, J., Vasanthi, R., Kalpana, S., Subha, S., & Akarsha, D. P. (2024). Integrating Machine Learning for Revenue Enhancement and Fraud Prevention in E-Commerce.
• Banu, S. R., Uma, M., Sherfuddin, M., Prakash, R., & Farzana, S., Sameena, S. (2023). Big data-based framework for predication of employee attrition by using deep data people analysis.

Faculty Induction and Refresher Programmes Attended

• Cleared 4 weeks online Faculty Induction Programme (FIP) organized by the Teaching Learning Centre, Tezpur University, under the PMMMNMTT Scheme of the Ministry of Education, Government of India, from 02 to 31 August 2022.
• Cleared 16 Weeks Online Course of AICTE, “Annual Refresher Programme In Teaching (ARPIT) on Skills for New Educational Architecture” Conducted by Ministry of Human Resources Development, Government of India– April 2021.
• Cleared 16 Weeks Online Course of AICTE, “Annual Refresher Programme In Teaching (ARPIT) on Leadership and Governance in Higher Education Level 2” Conducted by Ministry of Human Resources Development, Government of India– April 2021.
• Cleared 16 Weeks Online Course of AICTE, “Annual Refresher Programme In Teaching (ARPIT) in Commerce” Conducted by Ministry of Human Resources Development, Government of India– Feb 2020.
• Cleared 16 Weeks Online Course of AICTE, “Annual Refresher Programme In Teaching (ARPIT) in Financial Markets & Emerging Business Models” Conducted by Ministry of Human Resources Development, Government of India– Feb 2020.

Chapters in Edited books

• Farzana. S, Dr. S. Sameena, Dr. Afzalur Rahman & Dr. Rafiya Banu, (In Press). Chapter titled, Strategic leadership in the age of disruption; An exploration of leadership styles that succeed in navigating businesses through periods of disruption caused by technology, market shifts, or crises, Book titled, Emerging Trends in Business Innovations in Commerce and Management, (Tentative Publication: Oct 2025).
• Farzana. S, Dr. Rafiya Banu, Dr. Afzalur Rahman & Dr. S. Sameena, (In Press). Chapter titled, The Triple Bottom Line: People, Planet, Profit; understanding the Three Pillars of Sustainability, Book Titled, Sustainable Business Practices and Corporate Social Responsibility, Peer-Reviewed Book, (Tentative Publication: Sep 2025).
• Women empowerment – Role of women education in national development, Book titled ‘empowering women’ Published by Department of HRM, Dr. M.G.R Educational and Research Institute, 8th March 2022.
• A study on acceptance of e-learning with special reference to Google Classroom – A students’ perspective, Book titled ‘recent trends in Business and Management’, ESN Publications, ISBN: 978-81-947019-2-7 June, 2020.
• The impact of knowledge management on employee performance at information technology sector in Chennai, Book titled ‘recent trends in business and management’, ESN Publications, ISBN: 978-81-947019-2-7 June, 2020.

Participation in/Orientation/Conference/Seminar/Workshop Attended

• Presented a paper for International Conference on Finance and Economics: Aligning Global Markets with Sustainable Development Goals (SDGs), jointly organized by the School of Business, Woxsen University, and the University of Pécs, Hungary, Beyond The Bottom Line: Exploring The Intersection of Green Banking and Customer Satisfaction in Chennai, March 2025.
• Presented a paper for International Conference on Finance and Economics: Aligning Global Markets with Sustainable Development Goals (SDGs), jointly organized by the School of Business, Woxsen University, and the University of Pécs, Hungary, Frontiers in Fintech Risk Management: A Collaborative Research Platform for a Secure Future, March
• Presented a paper for AIP Conference Proceedings Citation Index (part of Web of Science) & Scopus Indexed, Sustainability in HR: analyzing green HRM and employee engagement in Chennai’s banking sector, Sep 2024.
• Presented a paper for AIP Conference Proceedings Citation Index (part of Web of Science) & Scopus Indexed, Prediction of Customer Recommendations on E-Commerce Using Machine Learning Algorithms, Sep 2024.
• International conference on Research Outlook, Innovations and Research Trends, conducted by International journal of advanced study or research work-ICROIRT 2022, on 22^nd and 23^rd, January, 2022
• International conference on Nurturing and Transforming Economic and Business Practices with Innovation in Global Market, conducted by Department of Commerce, S Abdur Rahman Crescent Institute of Science and Technology, Chennai on 9^th and 10^th, October, 2021
• Attended International Conference on Research Outlook, Innovations and Research Trends and Presented a Paper Titled “A study on the engagement level of employee and its influence on the organizational effectiveness in the foreign banks in chennai – an employee perspective” Sept 2020.
• Attended International Conference at S.A Engineering College, Chennai and Presented a Paper Titled “The impact of knowledge management on employee performance at information technology sector in Chennai” Jan 2020.

Editorial Board & Peer reviewer in WOS Journals

• Peer reviewer in Cogent Social Sciences

Extension Activities

Additional Responsibilities

• Controller of Examination (COE) Coordinator: I currently serve as the Controller of Examination (COE) Coordinator for the Department of Commerce, overseeing the administration to facilitate smooth and efficient examination processes.
• Syllabus Coordinator: As the Syllabus Coordinator for the B.Com (General) program, I am responsible for the entire syllabus lifecycle. This encompasses designing, developing, updating, reviewing, revising, and implementing the syllabus, as well as collaborating with faculty on content and implementation strategies.
• MIS Coordinator: I currently serve as the MIS Coordinator for the Department of Commerce.
• Dean (AA) Coordinator: Currently, I act as the Dean (AA) Coordinator for the Department of Commerce.
• Assistant Time Table Coordinator: I have experience in timetable management, having served as Assistant Time Table Coordinator for the Department of Commerce.
• Time Table Coordinator: I have experience in timetable management, having served as Time Table Coordinator for the B.Com (Corporate Secretaryship) department at Mohammed Sathak College of Arts and Science.
• MIS Coordinator: I also served as the MIS Coordinator for the B.Com (Corporate Secretaryship) department at Mohammed Sathak College of Arts and Science, where I managed and maintained their departmental information systems.
• Rapporteur: As a Rapporteur at Justice Basheer Ahmed Sayeed College for Women, I provided detailed written reports for all meetings and programs conducted by the Department of Commerce, ensuring accurate documentation of proceedings and events.

Sessions Chaired / Conducted

• Chaired a session for International conference on Nurturing and Transforming Economic and Business Practices with Innovation in Global Market, conducted by Department of Commerce, S Abdur Rahman Crescent Institute of Science and Technology, Chennai on 9^th and 10^th, October, 2021

MOOC Courses Completed

• Cleared twelve weeks online course of NPTEL, IIT Roorkee, “AI in Marketing” funded by Ministry of Human Resources Development, Government of India – April 2024.
• Cleared twelve weeks online course of NPTEL, IIT Roorkee, “AI in Marketing” funded by Ministry of Human Resources Development, Government of India – April 2024.
• Cleared twelve weeks online course of NPTEL, IIT Roorkee, “Leadership and team effectiveness” funded by Ministry of Human Resources Development, Government of India – April 2024.
• Cleared twelve weeks online course of NPTEL, IIT Roorkee, “Marketing management-I” funded by Ministry of Human Resources Development, Government of India – October 2023.
• Cleared four weeks online course of NPTEL, IIT Bombay, “Designing Learner – Centric MOOCs” funded by Ministry of Human Resources Development, Government of India – February 2020.
• Cleared eight weeks online course of NPTEL, IIT Kharagpur, “Principles of Human Resources Management” funded by Ministry of Human Resources Development, Government of India – March 2020.
• Cleared eight weeks online course of NPTEL, IIT Kharagpur, “Accreditation and Outcome based Learning” funded by Ministry of Human Resources Development, Government of India – October 2019.

Certificate Courses

• Cleared one week AICTE Training and Learning (ATAL) Academy’s online Faculty Development Programme on Educational Technology – Integration and Interaction from 6th to 10th June, 2021.
• Cleared one week AICTE Training and Learning (ATAL) Academy’s online Faculty Development Programme on Advance and Innovative Approaches in Management Education from, 5th to 9th July, 2021.
• Cleared one week AICTE Training and Learning (ATAL) Academy’s online Faculty Development Programme on Insight to U.S Baldrige Education Performance Excellence Framework under the NEP 2020 Implemention from, 2nd to 6th August, 2021.
• Cleared one week AICTE Training and Learning (ATAL) Academy’s online Faculty Development Programme on Project Thrive (Transformational, Humanistic, Responsible, Innovative, Value-led Educators) – Leadership Excellence, from 9th to 13th August, 2021.
• Cleared one week AICTE Training and Learning (ATAL) Academy’s online Faculty Development Programme on Insight to U.S Baldrige Education Performance Excellence Framework under the NEP 2020 Implemention organized by the Department of Computer Science and Engineering, B.V.V.S Polytechnic (Autonomous), Bagalkot, Karnataka in association with Department Of Collegiate And Technical Education Bengaluru, Government of Karnataka, 2nd to 6th August 2021.
• Cleared one week AICTE Training and Learning (ATAL) Academy’s online Faculty Development Programme on Project Thrive (Transformational, Humanistic, Responsible, Innovative, Value-led Educators) – Leadership Excellence organized by Indian Institute of Management, Amritsar, 9th to 13th August 2021.
• Cleared one week AICTE Training and Learning (ATAL) Academy’s online Faculty Development Programme on Advance and Innovative Approaches in Management Education organized by Institute of Integrated Learning in Management University, Gurgaon, Haryana, 5th to 9th July 2021.
• Cleared one week AICTE Training and Learning (ATAL) Academy’s online Faculty Development Programme on Educational Technology – Integration and Interaction organized by Aligarh Muslim University Centre, Malappuram, Kerala, 6th to 10th June 2021.