Dr. N.A.Arshiya Afrin

Teaching

Educational Qualification

Teaching & Industrial Experience

Research

Research Summary in Counts

Publications

Patents

• Major antecedents of electronic customer Relationship management(E-CRM) studied in the indian banking sector

Faculty Induction and Refresher Programmes Attended

• 4 week Faculty Induction / Orientation Program organised by Teaching Learning
• Centre Ramanujan College, University of Delhi(From 21 st August to 19 th September 2023)
• 2 weeks Faculty Orientation and Sensitization Program under Malaviya Mission Teachers Training Program Of UGC organised by Iswar SaraPG,College,Prayagraj (From 17 th to 30 thJanuary 2024)
• 12 weeks FDP on Principle of Management conducted by NPTEL,January to April 2024
• 2 weeks Faculty Orientation and Sensitization Program under Malaviya Mission Teachers Training Program Of UGC organised by IswarSaran PG,College,Prayagraj
• (06 th June to 30 thJune 2024)
• 12 weeks FDP on Introduction of marketing Essentials conducted by NPTEL,June to October 2024 

Book Publications

• E-Commerce and Digital Marketing
• Human Resource Management
• E-Commerce sales and distribution

Chapters in Edited books

• “A Study on Performance Appraisal at Private Limited Companies in Chennai City”,Springer edition,3rd International Conference on Reinventing Business
• Practices, Start-ups and Sustainability (ICRBSS 2023), Advances in Economics, Business and Management Research 277, https://doi.org/10.2991/978-94-6463-374-0_46
• “E-Commerce and Digital Marketing”,International Standard Book Number (ISBN): 978-81-971220-9-5.
• “Leveraging artificial intelligences for personalised customer engagement in E-commerce:strategies and Impact”,Fintech,E-commerce and beyond:the evolving landscape of Global Market(ISBN:978-93-92150-84-5)

Resource person for Invited talks, Workshops and seminars

• Contributed In Preparation Of Technical Feasibility Report For The Innovative Food And Dairy Products in collaboration with Tamil Nadu Veterinary And Animal Sciences University.

Participation in/Orientation/Conference/Seminar/Workshop Attended

• Participated in the Seven Day International Virtual Faculty Development Programme on “Research for Academic Excellence” organized by the Department of Mathematics, KPR College of Arts Science and Research, Coimbatore-641 407, Tamilnadu, India from 3rd to 9th August, 2023
• Participated in “11-Day International Workshop On Cyber Security”-2023 Organized by Dwarakaa Doss Goverdhan Doss Vaishnav College,Department Of Data Science Dated from 07th August – 22nd August 2023.
• Participated in the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), Advances in Economics, Business and Management Research 277, dated October 2023.
• Participated in “Strategic Development Programme on Digital Transformation in Business World- a Well Worn Path for Driving and Scaling Digital Initiative”, conducted ICMAI by, Dated from 25th September 2023 to 29th September 2023.
• Participated in Seven-day National Level Faculty Development Programme on “Cloud Infrastructure”, conducted by Dept. of CSE, JNTUK University College of Engineering Narasaraopet , Andhra Pradesh in collaboration with All India Council For Technical Education(AICTE),Dated on 21th  to 25^th August 2023.
• Participated in 4-Week Faculty Induction/Orientation Programme for “Faculty in Universities/Colleges/Institutes of Higher Education” Conducted by Teaching Learning Centre Ramanujan College, University of Delhi, under the aegis of ministry of education Pandit Madan Mohan Malaviya national mission on teachers and teaching  dated from 21th August – 19^th  September, 2023 and obtained,Grade A.
• Participated in Seven days National Level Workshop on “Innovation Thorough Traditional: Embracing Indian Knowledge System in Nepo 2020”Conducted by RVS College of Arts and Science. Dated from 6^th to 12^th January 2024.
• Participated in National level “Virtual Five days Faculty Development Program on Digital Marketing”, Conducted by the department of commerce in computer application, holy cross College, Trichy, dated on from 22th January 2024 -26^th January 2024.
• Participated in One week Faculty Development Program on “Entrepreneurship and Innovation Management”, jointly organized by DSCASC, Bengaluru and CMAOI Association dated from 24th of June to 28th of June, 2024.
• Participated in IP Awareness/Training program, conducted by Intellectual Property Office, India dated on April 21, 2024.

Workshop Organised

• “Participatory Teaching Approach- A Case Method of Teaching”Organised by Department Of Commerce,B.S.Abdur Rahman Crescent Institute Of Science and Technology
• ”Auditors conclave” Organised by Department Of Commerce, B.S. Abdur Rahman Crescent Institute Of Science and Technology

MOOC Courses Completed

• Principles of Marketing
• Introduction of Marketing Essentials
• Introduction to GST

Certificate Courses

• 12 weeks FDP on Principle of Management conducted by NPTEL,January to April 2024
• 12 weeks FDP on Introduction of marketing Essentials conducted by NPTEL,June to october 2024 
• 12 weeks FDP on Digital Marketing conducted by NPTEL,June to October 2025
• 12 weeks FDP on E-commerce conducted by NPTEL,June to October 2025

Consultancy / Membership

• Holding a Lifetime Membership in All India Council for Technical Development(AICTD)
• Holding a Lifetime Membership in Commerce and Management Association Of India (CMAOI).
• Holding a Lifetime Membership in of AI-ML Innovative Entrepreneurs and Engineers Association (AMIEE).