CRESCENT SCHOOL OF BUSINESS

Dr. S.Uma

Designation:Assistant Professor
Nature of Employment:Regular
Qualification:MBA, MPhil, Ph.D
Phone:+91 44 2275 9200(Office)
Email ID:uma.mgt@crescent.education

Teaching

Educational Background

DegreeDisciplineYear of PassingUniversity
Ph.DHuman Resources Management2017Anna University Chennai
M.PhilManagement2008Alagappa University, Karaikudi
MBAGeneral Management1999University of Madras
BBAGeneral Management1997University of Madras
NETManagement2012UGC
SETManagement2012Bharathiyar University, Tamilnadu

Work Experience

DesignationInstitutionDurationNo. of Years
Assistant ProfessorCrescent School of Business BSA Crescent Institute of Science & TechnologyApril 2023 to till date0.3
Associate ProfessorDepartment of Management Studies, Sri Manakula Vinayagar Engineering College, Madagadipet, PuducherryFeb ’2022- Mar ’20231.2
Assistant ProfessorDepartment of Management, GSS Jain College, Vepary, ChennaiJun 2019 -Oct ’20190.4
Guest FacultyBharathidasan School of Management, Bharathidasan University, TiruchirapalliSep 2018- May 20190.9
Assistant ProfessorDepartment of Management Studies, R.M.K Engineering College, Kavaraipettai, ChennaiJun ’2006- Sep ’20115.5
Assistant ProfessorDepartment of Management Studies, St.Peters Engineering College, Avadi, ChennaiAug 2002 Apr ’20063.8
LecturerDepartment of Business Administration, Indira Gandhi Jayanthi Women’s College, TindivanamOct ’2001- Apr 20020.7
LecturerDepartment of Business Administration, ArunKrishna Arts and Science College, ChengamJun 2001 Apr 20020.10

Lecture Courses

  • Accounting for Management
  • Financial Analytics
  • Financial Management
  • Organizational Behaviour
  • Human Resource Management
  • Consumer Behavior &Marketing Research
  • Advertising and Sales Promotion
  • Brand Management
  • Services Marketing
  • Industrial Relations and Labour Legislation
  • Project Management
  • Entrepreneurship Development

Research

Area of Research Interest

  • Human Resources
  • Finance

Publications

  • Uma. S, Dr. A. Velaganni Joseph, Dr. G. Rajendran, “Multilayer Perception Modelling for Knowledge Sharing: Reconnoitering Effect On Social Media Trends in Indian Information Technology Professionals Milieu” “Asian Journal of Research in Social Science and Humanities, vol. 6, Issue. 9, pp. 1737-1755, ISSN: 2249- 7315 (ONLINE) 2250-1665(PRINT). Published in the issue September 2016. DOI:10.5958/22497315.2016.00903.5

International Conferences / Workshops attended

  • One-day International Workshop on Enterprise Resources Planning organized by Department of   Management Studies, Anna University BIT Campus, Trichy.
  • Hypermarket: A Consumer Perspective (ISBN No. 9788190967174) International Conference On Management Practices for Sustainable Growth (ICMPSG) Annamalai University

National Conferences / Seminars / Workshops attended

  • National Level Workshop on Research Methodology in Social Sciences” Anna University BIT Campus, Trichy.
  • National Level Faculty Development Programme on Statistical   Analysis   and   interpretation using   SPSS and AMOS” at Madurai Kamaraj University, Madurai.
  • National Level Workshop on Advanced Data Analysis in Management at Pondicherry University.
  • NVIVO 10 Basics and Advanced workshop” conducted by Thiagarajar School of Management, Madurai
  • Research Methodology Course Sponsored by ICSSR New Delhi, conducted, Alagappa University, Karaikudi
  • Effective Teaching of finance conducted by Bharathidasan University, Tiruchirapalli
  • National Workshop on Research Techniques and Data Analysis conducted by Pondicherry University, Pondicherry
  • Work shop on Excellence in Teaching and Research conducted by Bharathidasan University, Tiruchirapalli
  • Short term Course on “Research Methodology, Techniques of Writing research articles and Thesis preparation conducted by Anna University, Chennai
  • Short course on “Where do great strategies come from”, conducted by RMK Engineering College and Kalvi Inc., Australia
  • Regional Conference on “Human Resource Management in Technical and Management Education Institutions” conducted by RMD Engineering College in Association with Indian Heritage Academy, Bangalore
  • One-day reflection Programme on “MBA Pedagogy and Projects” conducted by, Indian Institute of Technology Madras, Chennai.
  • Faculty Training Programme on “Institutional Design and Delivery” conducted by National Institute of Technical Teacher’s Trainers and Research
  • Staff Development Programme on “Team Building and Conflict Resolution” at St. Peter’s Engineering College
  • Training program on “Effective Teaching Techniques” at St. Peter’s Engineering College, Chennai

Paper Presented at Seminar / Conference

  • “Emerging trends in Brand Management” U.G.C Sponsored National Level Seminar on “Management in Transition”, University Of Madras, Chennai.
  • “Innovations in Operations Management “U.G.C Sponsored National Level Seminar on “Management in Transition”, University of Madras, Chennai.
  • “Emerging trends of Mutual Funds in India” U.G.C Sponsored National Level Seminar on “Emerging trends in Capital Market”, University of Madras, Chennai
  • Venture Capital-Current Trends G.C Sponsored National Level Seminar on “Emerging trends in Capital Market”, University of Madras, Chennai
  • “Transition in Brand Building” National Level Seminar on “World Class Management Practices, Bharath Institute of Higher Education and Research, Deemed University, Chennai.
  • “Women Rights in the era of Globalization” AICTE sponsored Regional Level Seminar on Human Rights March 1-3, 2006, St. Peter’s Engineering College, Avadi Chennai.