Department of Commerce
Department of Commerce
Dr. P.Neethikumar
 |
| Designation | : | Assistant Professor |
| Nature of Employment | : | Regular |
| Qualification | : | M.Com.,M.Phil.,Ph.D. |
| Email ID | : | neethi.com@crescent.education |
Teaching
Educational Background
| Sl.No | Degree | Institution / University | Year of passing |
|---|---|---|---|
| 1 | Ph.D in Commerce | Manonmaniam Sundaranar University | January 2020 |
| 2 | M.Phil in Commerce | Presidency College ( Autonomous) | August 2007 |
| 3 | M.Com | Presidency College (Autonomous) | April 1999 |
Work Experience
| Designation | Institution | Duration |
|---|---|---|
| Assistant Professor | Hindustan College of Arts & Science | 11.06.2012-19.01.2021 |
| Assistant Professor | Shree Chandraprabhu Jain College | 10.06.2010 – 30.04.2012 |
| Assistant Professor | Jaya College of Arts & Science | 02.02.2006 – 30.04.2010 |
Research
Research Area
- Marketing (Advertising, Consumer Behaviour)
- Human Resource Management(Private sector employees welfare Impact of Covid – 19
- Public Finance (Fiscal Policy)
Journal Publications
- Determinants of Consumer Behaviour towards Durable Goods a case study of Home Appliances -Published in AEIJMR Volume 2 Issue 1- Jan- Feb-2014 online ISSSN:2348-6724 * P. Neethikumar, ** Dr. T. Aranganathan
- A Study on Dimension of TV advertising in marketing the consumer durables in Chennai city – Published in Review of Research UGC approved journal. No. 4 8514 Volume- 8 /Issue- 2 / November- 2018 ISSN : 2249-694X, Impact factor : 5.7631 (UIP) * Mr. Neethikumar P , ** Dr. Aranganathan T
International Conference Paper Presentation and Publication
- A Study on practical approach in Human Resource Accounting .Paper presented in International conference on Competitive Business Strategies for Sustainable
Development conducted by Hindustan college of Arts & Science, Chennai, held on 13,14th Sep 2012 . Paper published VOLUME –I Page No:164-167 * P.Neethikumar ** V.Kannan . ISBN. NO: 978-93-81208-11.
National Conference Paper Presentation and Publication
- Marketing Innovation and Ethics Related to Advertising. Paper presented in 9th National Conference on “ Revitalising Global Business : Issues, Approaches and Strategies’’ held on 19th Dec 2011 organised by the Commerce wing D.D.E. Annamalai University Chidhambaram. *Dr. T. Aranganathan, **Mr. P,Neethikumar
ISBN. NO: 819222211-X. Page No: 814-816 - A Study on perspicuous advertising directed to teenagers: a look at the parent point of view. Awarded 3rd prize in paper presentation, held on 29th & 30th, Jan 2016 conducted by Shree chandraprabhu Jain College Minjur. Conference theme “The impact of Digital Management in Modern Business Scenario” Conference Proceedings & Abstract in ICTACT ISBN NO: 978-81-93086872
Paper Presented
- Title: Impact of LPG on service Marketing in national conference
- Title: Consumer perception towards global products Designing Marketing Strategies in International conference
- Title: Success can be made by Heredity or Creativity – to turn Job seekers into Job Creators
Faculty Development Programme
- FDP on Bio- Statistics: organised by the School of Sciences on 05.03.2016 at Hindustan College of Arts& Science. Chennai
- FDP on Managerial Competencies for Educational Administrators held on 04.11.2016, conducted by ITM – Business School Chennai
- FDP on Artificial Intelligence and Machine Learning held on 9th Feb 2019 conducted by DB Jain College, Chennai
- FDP on Strategies to Handle Students In Digital Era held on 28.03.2019 conducted by MNM Jain Engineering College, Chennai
Workshop
- Workshop on Techno-Entrepreneurship Development in Biotechnology:One day programme on 30th Sep, 2016, conducted by Anna University, Chennai
- State level workshop on GST held on 28th Sep, 2017 conducted by Guru Nanak College (Autonomous), Chennai.
Awards & Prize
- 3rd Prize obtained from SCP Jain college for Paper presentation in National Conference held on 29 & 30th, Jan 2016
- Certificate and cash award obtained from Hindustan College of Arts& Science for University rank produced
