Dr. P.Neethikumar

Teaching

Educational Background

Work Experience

Research

Research Area

• Marketing (Advertising, Consumer Behaviour)
• Human Resource Management(Private sector employees welfare Impact of Covid – 19
• Public Finance (Fiscal Policy)

Journal Publications

• Determinants of Consumer Behaviour towards Durable Goods a case study of Home Appliances -Published in AEIJMR Volume 2 Issue 1- Jan- Feb-2014 online ISSSN:2348-6724 * P. Neethikumar, ** Dr. T. Aranganathan
• A Study on Dimension of TV advertising in marketing the consumer durables in Chennai city – Published in Review of Research UGC approved journal. No. 4 8514 Volume- 8 /Issue- 2 / November- 2018 ISSN : 2249-694X, Impact factor : 5.7631 (UIP) * Mr. Neethikumar P , ** Dr. Aranganathan T

International Conference Paper Presentation and Publication

• A Study on practical approach in Human Resource Accounting .Paper presented in International conference on Competitive Business Strategies for Sustainable
  Development conducted by Hindustan college of Arts & Science, Chennai, held on 13,14th Sep 2012 . Paper published VOLUME –I Page No:164-167 * P.Neethikumar ** V.Kannan . ISBN. NO: 978-93-81208-11.

National Conference Paper Presentation and Publication

• Marketing Innovation and Ethics Related to Advertising. Paper presented in 9th National Conference on “ Revitalising Global Business : Issues, Approaches and Strategies’’ held on 19th Dec 2011 organised by the Commerce wing D.D.E. Annamalai University Chidhambaram. *Dr. T. Aranganathan, **Mr. P,Neethikumar
  ISBN. NO: 819222211-X. Page No: 814-816
• A Study on perspicuous advertising directed to teenagers: a look at the parent point of view. Awarded 3rd prize in paper presentation, held on 29th & 30th, Jan 2016 conducted by Shree chandraprabhu Jain College Minjur. Conference theme “The impact of Digital Management in Modern Business Scenario” Conference Proceedings & Abstract in ICTACT ISBN NO: 978-81-93086872

Paper Presented

• Title: Impact of LPG on service Marketing in national conference
• Title: Consumer perception towards global products Designing Marketing Strategies in International conference
• Title: Success can be made by Heredity or Creativity – to turn Job seekers into Job Creators

Faculty Development Programme

• FDP on Bio- Statistics: organised by the School of Sciences on 05.03.2016 at Hindustan College of Arts& Science. Chennai
• FDP on Managerial Competencies for Educational Administrators held on 04.11.2016, conducted by ITM – Business School Chennai
• FDP on Artificial Intelligence and Machine Learning held on 9th Feb 2019 conducted by DB Jain College, Chennai
• FDP on Strategies to Handle Students In Digital Era held on 28.03.2019 conducted by MNM Jain Engineering College, Chennai

Workshop

• Workshop on Techno-Entrepreneurship Development in Biotechnology:One day programme on 30th Sep, 2016, conducted by Anna University, Chennai
• State level workshop on GST held on 28th Sep, 2017 conducted by Guru Nanak College (Autonomous), Chennai.

Awards & Prize

• 3rd Prize obtained from SCP Jain college for Paper presentation in National Conference held on 29 & 30th, Jan 2016
• Certificate and cash award obtained from Hindustan College of Arts& Science for University rank produced