Dr. G.Stella

Teaching

Education

Teaching Experience

Research

Research Summary in Counts

Publications

Conference

• Participated and presented a paper on “Generative Artificial Intelligence: Demographic influences on the factors of Employee Experience in the IT workplace” at International Conference on ‘Artificial Intelligence & Digital Transformation: Strategies for Growth and Sustainability”, Nilgiri College of Arts and Science held on 23rd August 2024.
• Participated and presented a paper on “Women at work: Mastering the Digital Shopping Behaviour on Chennai Social Networks” at the International Conference on “Economic Growth & Sustainable Development”, Shri Shankarlal Sundarbai Shasun Jain College for Women held on 21st December 2023.
• Participated and presented a paper on “Talent Management: An influence on Employee Performance Information Technology Companies” at 6th International Conference on “Management, Accounting, Banking, Economics and Business Research for Sustainable Development”, BS Abdur Rahman Crescent Institute of Science and Technology held on 1st to 2nd March 2023.
• Presented a paper on “Digital Finance and its impact on Financial Inclusion” at International Conference on Social Equity: A Catalyst to Inclusive Growth and Sustainability organized by PG Department of Banking and Insurance Management & Department of Bank Management, Ethiraj College for Women (Autonomous) on 30 & 31st January, 2019. The paper was published in the Journal of Emerging Technologies and Innovative Research, Volumer VI, Issue I, ISSN 2349-5162. This paper was cited by 18 academicians.
• Presented a paper on “Employee attrition: Impact on Career Development of employee in the Information Technology sector” at International Conference on Digital Anthropology the Contemporary Managerial Perspective, Trends and Challenges organized by Department of Management Studies, Saveetha Engineering College on 20th & 21st September 2019. The paper was published in the Think India Quarterly Journal, Volume XIII, Issue VIII, ISSN 1971-1260.
• Presented a paper on “Store Atmospherics: An Effort to Influence impulse buying in brick and mortar stores” at International Conference on Transformation in Industry in an era of Digitalization: Challenges and Opportunities organized by PG & Research Department of Commerce, Guru Nanak College (Autonomous) on 28th September 2019. The paper was published in the International Journal of Sales & Marketing Management Research and Development (IJSMMRD), Volume X, Issue I, ISSN 2249-8044.
• Presented a paper on “A Study on the Factors influencing the E-commerce in the Online Marketing Environment with reference to Kancheepuram District”at International Conference of Managing the Metamorphosis of make in India in the global era – Roadmap & Challenges Ahead organized by Department of Management Studies, Saveetha College of Engineering on 21st & 22nd December 2017. The paper was published in the Emperor International Journal of Finance and Management Research [EIJFMR], Volume III Issue VIII, December 2017, ISSN 2395-5929.
• Presented a paper on “Role of Niche Marketing on search engine with reference to pay per click advertisement” at National Conference on Emerging Trends and Challenges in Retail Sector organized by Department of Commerce, Madras Christian College on 18th February 2016. The paper was published by the Sakthi Pathippagam, Volume XIII, Issue VIII, ISBN 978-93-81899-66-3.
• Participated in a paper presentation on the topic ‘Indian Financial Reporting Standard’ organized by the Department of Commerce, Prince Shri Venkateshwara Arts and Science College.
• Participated in a paper presentation on the topic ‘Indirect Taxes’ organized by the Department of Commerce, Prince Shri Venkateshwara Arts and Science College.
• Participated in the A.G.E.S Memorial Lecture on “Global Supply Chain Challenges in India” organized by PG & Research Department of Commerce, Loyola college on 9th March 2016.

Faculty Induction and Refresher Programmes Attended

• 4-week Faculty Induction Orientation Programme for ‘Faculty in Universities/ Colleges/ Institutes of Higher Education” from 20^th January to 18^th February 2023 in Ramanujan College, University of Delhi.

Awards

• Awarded an ‘Outstanding Doctoral Researcher Fellowship Award’ by Para Fellowship Award – February 2023. 
• Awarded an ‘Best Researcher Award’ by International Academic Excellence Award – 2024

Chapters in Edited books

• Contributed to the book SDG 12 Responsible Production and Consumption ‘Digital Technologies for Circular Economy’ in Madras Christian College, March 2025.
• Contributed to the book ‘Shodhthar: Multidisciplinary Research and Analysis’’ with a chapter on “Hedonic Shopping Motivation: Influence on Impulse Buying Behaviour among Luxury Brand Consumers’ ‘ in Multispectrum Publications, July 2024.
• Contributed to the book ‘Shodhthar: Multidisciplinary Research and Analysis’’ with a chapter on “Cultivating Customer Experiences through Technological Advancements in Retail’ ‘ in Multispectrum Publications, July 2024.
• Contributed to the book ‘Beyond Covid-19: Disruptive Business Practices and Perspectives’ with a chapter on “Parental Perception of Online Learning during the Covid-19 Pandemic” in Madras Christian College, 2023.

Resource person for Invited talks, Workshops and seminars

• Acted as Resource person for “Department of Corporate Secretaryship” on “Research Methodology & Power of Research Tools” at St. Joseph’s College (Arts and Science) Chengalpattu on 7th April 2025.

Participation in/Orientation/Conference/Seminar/Workshop Attended

• Seven Days Online International Professional Development Programme on “ Research Methodology” from 6th June to 13th June 2023 in Patrician College of Arts and Science.
• Two Days workshop on “Innovative Teaching Practices in Higher Education” from 13th September to 14th September 2023 in B.S Abdur Rahman Crescent Institute of Science and Technology.
• Participated in the Workshop on “Scientific Research and Data Analytics” organized by Madras Christian College.
• Participated in the “Guest lecture on Art of Thesis Writing” organized by Madras Christian College.
• Participated in a Workshop on “Multivariate analysis using SPSS and AMOS” organized by Madras Christian College.
• Participated in the One-Day Workshop on “Data Analytics using SPSS” organized by the Department of Commerce, Madras Christian College.
• Participated in the Workshop on “Changing Trends of Ph.D Research in Global Arena” at D.B Jain College,Chennai.
• Participated in the Workshop on “How to do a Good Ph.D?” organized by Centre for Aerospace Research (CASR) & Department of Aerospace Engineering, MIT Campus.
• Participated in the Workshop on “Academic Writing” organized by the Alexander Boyd Centre of Excellence in English Language Teaching and Learning (ACE), Madras Christian College.
• Participated in the National seminar on “E-resources for Learning, Teaching and Research” at Gurunanak College.
• Participated in the Three Days National Level Workshop on “Research Methodology, Statistical Data Analysis and Interpretations” by using SPSS & AMOS.
• Participated in the Workshop on “Research Methodology & SPSS” in technoVIT.
• Participated in the Three Day Workshop entitled “Data analysis and advanced statistical techniques using SPSS and R Programming” at MEASI Institute of Management.
• Participated in “How to write and Publish a Research Article in Scopus-Indexed Journal” organized by Internal Quality Assurance Cell (IQAC) at D.B Jain College.
• Participated in the Pre-Conference workshop on “Publication Ethics in Writing Research Articles and Citation Analysis” organized by S.A. College of Arts and Science.
• Participated in the International Seminar on “Emerging trends in Supply Chain Management” at Bharath Institute of Higher Education and Research.
• Participated in the Three Days Online Workshop on “Advanced Statistical Analysis for Social Science (SPSS, AMOS & R)” at Vivekanandha College of Arts and Science for Women.
• Participated in the Online National Faculty Development Program on “Application of Statistics in Research” at SNMV College of Arts and Science and Institute of Management.
• Participated in the Webinar on “Bivariate Analysis Using SPSS” at NIF-T-TEA College of Knitwear Fashion.
• Participated in the Webinar on “Common Errors in the Construction of Doctoral Thesis” at St. Xavier’s College of Education.
• Participated in the One Day National Webinar on “Do’s & Don’ts in Social Science Research” at Padmavani Arts and Science College for Women.
• Participated in the E-Webinar on “Exploratory and Confirmatory Factor Analysis” organised by Research Smiths.
• Participated in the International Faculty Development Program on “Reference Manager for Scholarly Writing: A Hands-on Session” organized by Nehru Institute of Management Studies (NIMS).
• Participated in the Five Days Online National Level Faculty Development Programme on ‘Statistical Applications Using SPSS Software” organized by G.L Research Academy.

Short Term and Induction Courses Organised 

• Accounting Standard in Modern Era, School Of Social Science And Humanities Department Of Commerce, Nov. 2024.

Training Programs Organised

• Organized a National level Business Ideation Contest on May 8^th 2023

Extension Activities

• Underwent Industrial Visit by accompanying Department Students to Kochin, Ernakulam, Aadhani Port.

MOOC Courses Completed

 SWAYAM

• Financial Accounting from Devi Ahilya Vishwavidyalaya, Indore
• Product and Brand Management from IIT Roorkee