Dr. G.Stella

Teaching

Education

Work Experience

Lecture Courses

• Financial Accounting
• Cost Accounting
• Business Economics
• Marketing
• Human Resource Management

Research

Area of Research Interest

• Marketing
• Finance

Publications

International Conferences / Seminars / Workshops

• “A Study on the Factors influencing the E-commerce in the Online Marketing Environment with reference to Kancheepuram District” at International Conference of Managing the Metamorphosis of make in India in the global era – Roadmap & Challenges Ahead. The paper was published in the Emperor International Journal of Finance and Management Research [EIJFMR], Volume III Issue VIII, December 2017, ISSN 2395-5929.
• “Digital Finance and its impact on Financial Inclusion” at International Conference on Social Equity: A Catalyst to Inclusive Growth and Sustainability. The paper was published in the Journal of Emerging Technologies and Innovative Research, Volume VI, Issue I, ISSN 2349-5162.
• “Employee attrition: Impact on Career Development of employee in the Information Technology sector” at International Conference on Digital Anthropology the Contemporary Managerial Perspective, Trends and Challenges. The paper was published in the Think India Quarterly Journal, Volume XIII, Issue VIII, ISSN 1971-1260.
• “Store Atmospherics: An Effort to Influence impulse buying in brick-and-mortar stores” at International Conference on Transformation in Industry in an era of Digitalization: Challenges and Opportunities. The paper was published in the International Journal of Sales & Marketing Management Research and Development (IJSMMRD), Volume X, Issue I, ISSN 2249-8044.
• Published a paper on the “E-Retailing Websites: An influence on consumer buying decisions” at the Journal of Composition Theory on February 2020 by the Association of Teachers of Advanced Composition, Volume XIII, Issue II, ISSN 0731-6755. doi: 18001.AJCT.2020.V13I2.20.11906.
• International Seminar on “Emerging trends in Supply Chain Management” at Bharath Institute of Higher Education and Research.
• International Faculty Development Program on “Reference Manager for Scholarly Writing: A Hands-on Session” organised by Nehru Institute of Management Studies (NIMS).

National Conferences / Seminars / Workshops

• “Role of Niche Marketing on search engine with reference to pay per click advertisement” at National Conference on Emerging Trends and Challenges in Retail Sector. The paper was published by the Sakthi Pathippagam, Volume XIII, Issue VIII, ISBN 978-93-81899-66-3.
• “Role of Artificial Intelligence in Digital Marketing” at the International journal of analytical and experimental modal analysis on March 2020 by the Society for Experimental Mechanics, Volume XII, Issue III, ISSN 0886-9367. doi: 18.0002.IJAEMA.2020.V1213.200001.0156082.
• National seminar on “E-resources for Learning, Teaching and Research” at Guru nanak College.
• Three Days National Level Workshop on “Research Methodology, Statistical Data Analysis and Interpretations” by using SPSS & AMOS at Institute for Statistics and Analytical Research.
• Online National Faculty Development Program on “Application of Statistics in Research” at SNMV College of Arts and Science and Institute of Management.
• One Day National Webinar on “Do’s & Don’ts in Social Science Research” at Padmavani Arts and Science College for Women.
• Five Days Online National Level Faculty Development Programme on ‘Statistical Applications Using SPSS Software” organized by G.L Research Academy.