DEPARTMENT OF COMMERCE

Dr. A.Fathima

Designation:Assistant Professor (Sr. Gr.)
Nature of Employment:Regular
Qualification:M.Com., M.Phil., B.Ed., Ph.D
Phone:+91 44 2275 1347,48,50 (Office)
Email ID:fathimaa@crescent.education

Teaching

Educational Background

DegreeDisciplineYear of PassingInstitution
Ph.D.Commerce2021Dr.M.G.R Educational and Research Institute Chennai
M.Phil.Commerce2005MSS Wakf Baord College
M.ComCommerce2004MSS Wakf Baord College
B.ComCommerce2002Sourashtra College for Women

Teaching & Experience

InstitutionPeriod of work
B.S. Abdur Rahman Crescent Institute of  Science & Technology, Vandalur19th August 2019, to till date
Dr. MGR Educational and Research Institute,Chennai18th July 2016 to 13th August 2019
PG Assistant – Commerce in Vidhyaniketan Higher secondary school Vellore.1st June 2014 to 30th April 2016
PG Assistant – Commerce in St. Joseph Girls Higher Secondary School ,Madurai3rd June 2013 to 30th November 2013.
PG Assistant – Commerce in Crescent Matric Higher Secondary School, Madurai14th June 2004 to 31st Dec 2007.

Research

Research Supervisor Details

Ongoing – 3

Research Summary in Counts

Journal Publications 12
Patents 2
Book Publications 2
Chapter Publications (International) 5
Invited Talks and Research Workshops conducted2
Papers presented10
Conference Proceedings

10

Publications

Scopus ID 
Google Scholarhttp://scholar.google.co.in/citations?user=LH8NscwAAAAJ
Orcid0009-0006-4932-8973
Publon 
IRINS 

Papers published in Conference Proceedings/Papers Presented in National and International Conferences

  • Assessing the Socio Economic Impact of Microfinance on Marginalized Women :Evidence from SHG- Bank Linkages in Rural India organised by Bharati Vidyapeeth’s college of Engineering for women Maharashtra on 30 th June and 1st July 2025.
  • Customer Satisfaction and Customer Retention as a result of e-Service Quality after theCOVID-19 Breakdown, B.S Abdur Rahman Crescent Institute of Science and technology.
  • Fintech – How do increased cash flow technologies impact the following generation , B.SAbdur Rahman Crescent Institute of Science and technology.
  • Building Impulse To Purchase In The Digital World Using Manipulation Tactics – ACustomer Perspective, XLV Congress Conference ,Indian Social Science Congress conducted by B.S Abdur Rahman Crescent Institute of Science and technology, 2022
  • A role of women entrepreneurs in development of Indian economy, S. A College of Arts and Science
  • A Study on Consumer Perception towards Laptops in Bangalore City, Journal of emerging technologies and innovation research.

Patents

  • Intrapreneurship in Large Corporations: Cultivating Innovation and Employee Entrepreneurial Mindset. Application No: 202441053624.
  • Consumer Behaviour analysis in E- Commerce :Factors Influencing online purchase Decisions. Application No: 202521057199.

Faculty Induction and Refresher Programmes Attended

  • NEP 2020 Orientation Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) Organized by Malaviya Mission Teacher Training Centre, Madurai Kamaraj University, Madurai-625021, Tamil Nadu from 20.06.2024 to 28.06.2024.
  • DST Sponsored Two Weeks Online FDP on “Entrepreneurial Ecosystem: Fostering Entrepreneurship, Start-up and Incubation” from 25th March– 5th April 2024 Organized by Academy of Maritime Education and Training Deemed to be University, Chennai.
  • NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) organized by Indian Institute of Information Technology, Design and Manufacturing, Kancheepuram, Chennai during March 5-14, 2024
  • Ramanujam college, University of Delhi attended 1 month Orientation programme in Higher education from 20 th Sept 2022 to 19 th Oct 2022.

Book Publications

  • Consumer Behaviour and Green Products Insights and Trends, July 2025, Scribe & Scroll Publishing Ltd., and Paradox International Publications

Coauthored books

  • Event Management, “Charulatha Publications, September 2024 Chennai

Chapters in Edited books

  • Overview of green finance in the book titled Future of Sustainable Business:Trends,Challenges and opportunities-Jai Shivaasni Publications Virudhunagar, ISBN:978-93-343-3315-2, Pg no 85-90, July 2025.
  • Strategies for digital marketing and Advertising in the book titled Future of Sustainable Business:Trends,Challenges and opportunities-Jai Shivaasni Publications Virudhunagar, ISBN:(978-93-343-3315-2, Pg no 157-162, July 2025.
  • Assessing the Impact of Occupational Stress on School Teachers in the Chengalpattu District, Pg no 143-145 , Multi spectrum Publications, Jan 2025, ISBN: 978-81-984393-9-0
  • “A Study on Student’s Perception towards OTT Platforms” in the book titled “Shodhthar: Multidisciplinary Research And Analysis”, Multi Spectrum Publications, ISBN:978-81-973085-6-7, Pg no 285-293, July 2024.
  • “A Study on the Adoption of Artificial Intelligence in the Banking Sector(With special  reference to Chennai city), in the book titled Block chain and AI in Business – Applications Research and Insights, GYANAVI Publishers and Editors ISBN: 978-81-972739-3-3, Pg no 234-243, Aug 2024.

Participation in/Orientation/Conference/Seminar/Workshop Attended

  • Ramanujam college, University of Delhi attended 1 month Orientation programme in Higher education from 20th Sept 2022 to 19 th Oct 2022
  • DST Sponsored Two Weeks Online FDP on “Entrepreneurial Ecosystem: Fostering Entrepreneurship, Start-up and Incubation” from 25th March– 5th April 2024 Organized by Academy of Maritime Education and Training Deemed to be University, Chennai.
  • NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) organized by Indian Institute of Information Technology, Design and Manufacturing, Kancheepuram, Chennai during March 5-14, 2024.
  • NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) Organized by Malaviya Mission Teacher Training Centre, Madurai Kamaraj University, Madurai-625021, Tamil Nadu from 20.06.2024 to 28.06.2024.

Doctoral Committee member

  • External DC member in Vels University, Chennai
  • Internal DC Member in BS Abdur Rahman Crescent Institute of Science and Technology.Chennai

Invited Talks

  • Delivered a guest lecture on the title “ICSSR sponsored Two day National Seminar on Green economy – Structural Transformation of Financial sector towards Sustainable financing,” organized by M.G.R Educational and Research Institute, Chennai, on April 20, 2025.
  • Delivered a guest lecture on the title “The Next Industrial Revolution: Industry 5.0 – Human-Focused Solutions for Sustainable Growth and Development,” organized by M.G.R Educational and Research Institute, Chennai, on April 26, 2024.

Sessions Chaired / Conducted

  • Acted as a member for International conference on Nurturing and Transforming Economic and Business Practices with Innovation in Global Market, conducted by Department of Commerce, S Abdur Rahman Crescent Institute of Science and Technology, Chennai on 9th and 10th, October, 2021

Certificate Courses

  • UHV I (5 days) organized by All India Council for Technical Education (AICTE)

Consultancy / Membership

  • Indian Commerce Association Membership Certificate- Life Time Membership

Awards

  • IIHM Teachers Day Awards 2024, International Institute of Hotel Management, Nov 2024.

Extension Activities

  • Class Advisor
  • Organized Seminar and Workshop.
  • Department CCM and Feedback Incharge
  • Department COE Co-Coordinator
  • Syllabus Committee Member
  • Guided UG, PG projects
  • Research Supervisor for Ph.D Scholar in BSACIST
  • Doctoral Advisory Committee for Ph.D Scholar (VISTAS)