Dr. S.Asan Bawa

Teaching

Educational Background

Professional Experience

Industrial Experience

Subject Specialization

Research

Area of Research Interest

• Finance
• Accounting
• Marketing
• Human Resource Management
• Entrepreneurship

Publications

Publications

• A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE AND OFFILE SHOPPING, Library Progress International, Vol.44 No.3, Jul-Dec 2024: P.15292-15307.
• THE IMPACT OF ARTIFICIAL INTELLIGENCE IN BUSINESS INTELLIGENCE AND DECISION MAKING: AN EMPIRICAL STUDY, International Journal of Cultural Studies and Social Sciences, Vol-20, Issue-1, No.55, January – June: 2024, ISSN: 2347-4777 (UGC CARE Journal).
• DETERMINANTS OF E-LEARNING ADOPTION – STUDENTS’ ENGAGING WITH ELEARNING TECHNOLOGIES: ATTITUDES, MOTIVATIONS, EMOTIONS, AND PERCEPTIONS, International Journal of Cultural Studies and Social Sciences, Vol-20, Issue-1, No.55, January – June: 2024, ISSN: 2347-4777 (UGC CARE Journal).
• EXPLORING THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS’ CREDIBILITY ON CONSUMER BEHAVIOR: AN EMPIRICAL STUDY, ComFin Research, Volume: 12, Issue: 1, Year: 2024, Manuscript ID: COM-2024-12016815.
• DIGITAL SHOPPER INSIGHTS: UNVEILING FMCG E-COMMERCE PATTERNS, Rabindra Bharati University Journal of Economics, Vol.: XXVIII, No:1, 2024, ISSN : 0975-802X.
• A STUDY ON THE EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL, International Journal of Cultural Studies and Social Sciences, Vol-20, Issue-1, No.13, January – June: 2024, ISSN: 2347-4777.
• IMPACT OF E-MARKETING ON CONSUMER BEHAVIOUR WITH RESPECT TO FMCG – A STUDY WITH REFERENCE TO CHENNAI CITY, European
  Chemical Bulletin, DOI: 10.48047/ecb/2023.12.5.247, ISSN 2063-5346.

Book Published:

• Global Perspectives: Introduction to International Marketing Research
  Published by First Book Publishing, Madurai | ISBN: 978-93-92154-22-2.

Book Chapter Published

• Role of International Mobility Programs in Higher Education: Fostering Knowledge, Skills, and Attitudes for Achieving the Sustainable Development Goals.

Presentations

• Presented a paper titled “Various Debit Cards Issued by SBI” at the State Level Seminar held at Arignar Anna Government Arts College on September 21, 2016.
• Presented a paper titled “An Inquiry into the Employee Engagement and Performances in MSMEs with Special Reference to Karur District, Tamil Nadu” at the XLV Indian Social Science Congress, organized by the Indian Social Science Academy, on April 1, 2022, as part of the National Seminar.

FDP / Webinar / Seminar / Workshop:

• Faculty Knowledge Sharing Programme on “Effective Course Planning, Assessments and Rubrics” & “Teaching Challenges in AI-Assisted Classrooms” Organized by ICFAI Business School (IBS) held on 29^th June 2024.
• Workshop on “Data Analysis for Social Sciences Using R” organised by the Department of Commerce at VISTAS held on 23^rd April 2024.
• Seven Days International Level Virtual Faculty Development Programme “The Power of Positivity Approach in Teaching & Learning System of Cultural Transformation” Organised by the Department of Commerce with Professional Accounting and Accounting & Finance Jointly Organised with Department of Commerce with IT & BI, CS, CA, IB & Commerce at Hindustan College of Arts & Science held on 19th September 2023 to 26th September 2023.
• National Level Workshop on “Participatory Teaching Approach – A Case Method of Teaching” organized by Department of Commerce, S. Abdur Rahman Crescent Institute of Science and Technology held on 25^th January 2023.
• 4 Week Faculty Orientation Programme organized by Ramanujan College University of Delhi from 20 September 2022 to 19 October 2022.
• Workshop on “Data Analytics & Digital Marketing” conducted by Department of Computer at S. Abdur Rahman Crescent Institute of Science and Technology held on 5^th March 2020.
• Faculty Development Program for Teachers of English on “Language Testing and Assessment” organized by the Department of English at S. Abdur Rahman Crescent Institute of Science and Technology held on 27^th February 2020.
• National Workshop on Research Writing conducted by the Department of English at Agurchand Manmull Jain College held on 26^th February 2020.
• Teacher Development Program for Teachers of English on “Re-energizing English Language Teaching” organized by the Department of English at S. Abdur Rahman Crescent Institute of Science and Technology held on 21^th February 2020.
• Personality Development Program held at IITM Research Park organized by NGCS held on 22^nd December 2019.
• International Workshop on Innovative Teaching and Learning: Tools and Techniques jointly organized by Department of Commerce, University of Madras & PG Department of Commerce, Women’s Christian College, held on 11^th October 2019.
• National Seminar on FDI in India – Issues & Challenges organized by the Post Graduate & Research Department of Commerce and Department of Corporate Secretaryship, at The New College (Autonomous) held on 8^th and 9^th February 2012.

Training Programmed

• Short Term Training Programme on Academic Research and Data Analysis Using SPSS and AMOS organized by Department of Commerce, S. Abdur Rahman Crescent Institute of Science and Technology from 9^th October 2023 to 15^th October 2023.
• Short Term Training Programme for “BIG DATA ANALYTICS FOR BUSINESS INTELLIGENCE” organized by the School of Computer at S. Abdur Rahman Crescent Institute of Science and Technology from 16^th December 2019 to 21^st December 2019.

Training Organized

• Coordinator – Guest Lecture on “Success Without Stress” organized by the Department of Commerce, B.S. Abdur Rahman Crescent Institute of Science & Technology on 5th November 2024.
• Coordinator – Guest Lecture on “Accounting Standards in Modern Era” organized by the Department of Commerce, B.S. Abdur Rahman Crescent Institute of Science & Technology on 19th November 2024.

Online Courses

• Successfully completed 8 weeks online course on “Banking and Insurance” offered by SWAYAM in April 2024.
• Successfully completed a 6-week online course on Digital Marketing offered by Internshala Trainings in November 2020.

Professional Bodies:    

• Lifetime Member In Commerce and Management Association Of India (Cmaoi)
• Senthalir Human Development Trust

Extension

Additional Responsibilities:

• Serving as Class Advisor at BSACIST, providing academic mentoring and monitoring student progress and discipline.
• Guided Undergraduate and Postgraduate Projects at BSACIST, fostering research skills and analytical thinking among students.
• Appointed as Stock Verification Officer at BSACIST, ensuring proper maintenance and auditing of departmental inventories.
• Serving as the IIT Bombay Spoken Tutorial Coordinator for the Department of Commerce at BSACIST, facilitating e-learning initiatives and promoting digital literacy among students.
• Served as Class Counsellor at Jaya College, offering academic support and personal mentoring to students for their overall development.
• Served as a Member of the Discipline Committee at Jaya College, upholding student conduct and ensuring adherence to institutional rules.
• Served as Assistant Time Table Coordinator at Jaya College, assisting in the effective scheduling of academic sessions and faculty allocation.
• Served as a Member of the Controller of Examinations (COE) Cell at Jaya College, contributing to the smooth conduct of examinations and evaluation processes.