DEPARTMENT OF COMMERCE
DEPARTMENT OF COMMERCE
Dr. A.Fathima
| Designation | : | Assistant Professor (Sr. Gr.) |
| Nature of Employment | : | Regular |
| Qualification | : | M.Com., M.Phil., B.Ed., Ph.D |
| Phone | : | +91 44 2275 1347,48,50 (Office) |
| Email ID | : | fathimaa@crescent.education |
Teaching
Educational Background
| Degree | Discipline | Year of Passing | Institution |
| Ph.D. | Commerce | 2021 | Dr.M.G.R Educational and Research Institute Chennai |
| M.Phil. | Commerce | 2005 | MSS Wakf Baord College |
| M.Com | Commerce | 2004 | MSS Wakf Baord College |
| B.Com | Commerce | 2002 | Sourashtra College for Women |
Teaching & Experience
| Institution | Period of work |
| B.S. Abdur Rahman Crescent Institute of Science & Technology, Vandalur | 19th August 2019, to till date |
| Dr. MGR Educational and Research Institute,Chennai | 18th July 2016 to 13th August 2019 |
| PG Assistant – Commerce in Vidhyaniketan Higher secondary school Vellore. | 1st June 2014 to 30th April 2016 |
| PG Assistant – Commerce in St. Joseph Girls Higher Secondary School ,Madurai | 3rd June 2013 to 30th November 2013. |
| PG Assistant – Commerce in Crescent Matric Higher Secondary School, Madurai | 14th June 2004 to 31st Dec 2007. |
Research
Research Supervisor Details
Ongoing – 3
Research Summary in Counts
| Journal Publications | 12 |
| Patents | 2 |
| Book Publications | 2 |
| Chapter Publications (International) | 5 |
| Invited Talks and Research Workshops conducted | 2 |
| Papers presented | 10 |
| Conference Proceedings | 10 |
Publications
| Scopus ID | |
| Google Scholar | http://scholar.google.co.in/citations?user=LH8NscwAAAAJ |
| Orcid | 0009-0006-4932-8973 |
| Publon | |
| IRINS |
Papers published in Conference Proceedings/Papers Presented in National and International Conferences
- Assessing the Socio Economic Impact of Microfinance on Marginalized Women :Evidence from SHG- Bank Linkages in Rural India organised by Bharati Vidyapeeth’s college of Engineering for women Maharashtra on 30 th June and 1st July 2025.
- Customer Satisfaction and Customer Retention as a result of e-Service Quality after theCOVID-19 Breakdown, B.S Abdur Rahman Crescent Institute of Science and technology.
- Fintech – How do increased cash flow technologies impact the following generation , B.SAbdur Rahman Crescent Institute of Science and technology.
- Building Impulse To Purchase In The Digital World Using Manipulation Tactics – ACustomer Perspective, XLV Congress Conference ,Indian Social Science Congress conducted by B.S Abdur Rahman Crescent Institute of Science and technology, 2022
- A role of women entrepreneurs in development of Indian economy, S. A College of Arts and Science
- A Study on Consumer Perception towards Laptops in Bangalore City, Journal of emerging technologies and innovation research.
Patents
- Intrapreneurship in Large Corporations: Cultivating Innovation and Employee Entrepreneurial Mindset. Application No: 202441053624.
- Consumer Behaviour analysis in E- Commerce :Factors Influencing online purchase Decisions. Application No: 202521057199.
Faculty Induction and Refresher Programmes Attended
- NEP 2020 Orientation Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) Organized by Malaviya Mission Teacher Training Centre, Madurai Kamaraj University, Madurai-625021, Tamil Nadu from 20.06.2024 to 28.06.2024.
- DST Sponsored Two Weeks Online FDP on “Entrepreneurial Ecosystem: Fostering Entrepreneurship, Start-up and Incubation” from 25th March– 5th April 2024 Organized by Academy of Maritime Education and Training Deemed to be University, Chennai.
- NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) organized by Indian Institute of Information Technology, Design and Manufacturing, Kancheepuram, Chennai during March 5-14, 2024
- Ramanujam college, University of Delhi attended 1 month Orientation programme in Higher education from 20 th Sept 2022 to 19 th Oct 2022.
Book Publications
- Consumer Behaviour and Green Products Insights and Trends, July 2025, Scribe & Scroll Publishing Ltd., and Paradox International Publications
Coauthored books
- Event Management, “Charulatha Publications, September 2024 Chennai
Chapters in Edited books
- Overview of green finance in the book titled Future of Sustainable Business:Trends,Challenges and opportunities-Jai Shivaasni Publications Virudhunagar, ISBN:978-93-343-3315-2, Pg no 85-90, July 2025.
- Strategies for digital marketing and Advertising in the book titled Future of Sustainable Business:Trends,Challenges and opportunities-Jai Shivaasni Publications Virudhunagar, ISBN:(978-93-343-3315-2, Pg no 157-162, July 2025.
- Assessing the Impact of Occupational Stress on School Teachers in the Chengalpattu District, Pg no 143-145 , Multi spectrum Publications, Jan 2025, ISBN: 978-81-984393-9-0
- “A Study on Student’s Perception towards OTT Platforms” in the book titled “Shodhthar: Multidisciplinary Research And Analysis”, Multi Spectrum Publications, ISBN:978-81-973085-6-7, Pg no 285-293, July 2024.
- “A Study on the Adoption of Artificial Intelligence in the Banking Sector(With special reference to Chennai city), in the book titled Block chain and AI in Business – Applications Research and Insights, GYANAVI Publishers and Editors ISBN: 978-81-972739-3-3, Pg no 234-243, Aug 2024.
Participation in/Orientation/Conference/Seminar/Workshop Attended
- Ramanujam college, University of Delhi attended 1 month Orientation programme in Higher education from 20th Sept 2022 to 19 th Oct 2022
- DST Sponsored Two Weeks Online FDP on “Entrepreneurial Ecosystem: Fostering Entrepreneurship, Start-up and Incubation” from 25th March– 5th April 2024 Organized by Academy of Maritime Education and Training Deemed to be University, Chennai.
- NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) organized by Indian Institute of Information Technology, Design and Manufacturing, Kancheepuram, Chennai during March 5-14, 2024.
- NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) Organized by Malaviya Mission Teacher Training Centre, Madurai Kamaraj University, Madurai-625021, Tamil Nadu from 20.06.2024 to 28.06.2024.
Doctoral Committee member
- External DC member in Vels University, Chennai
- Internal DC Member in BS Abdur Rahman Crescent Institute of Science and Technology.Chennai
Invited Talks
- Delivered a guest lecture on the title “ICSSR sponsored Two day National Seminar on Green economy – Structural Transformation of Financial sector towards Sustainable financing,” organized by M.G.R Educational and Research Institute, Chennai, on April 20, 2025.
- Delivered a guest lecture on the title “The Next Industrial Revolution: Industry 5.0 – Human-Focused Solutions for Sustainable Growth and Development,” organized by M.G.R Educational and Research Institute, Chennai, on April 26, 2024.
Sessions Chaired / Conducted
- Acted as a member for International conference on Nurturing and Transforming Economic and Business Practices with Innovation in Global Market, conducted by Department of Commerce, S Abdur Rahman Crescent Institute of Science and Technology, Chennai on 9th and 10th, October, 2021
Certificate Courses
- UHV I (5 days) organized by All India Council for Technical Education (AICTE)
Consultancy / Membership
- Indian Commerce Association Membership Certificate- Life Time Membership
Awards
- IIHM Teachers Day Awards 2024, International Institute of Hotel Management, Nov 2024.
Extension Activities
- Class Advisor
- Organized Seminar and Workshop.
- Department CCM and Feedback Incharge
- Department COE Co-Coordinator
- Syllabus Committee Member
- Guided UG, PG projects
- Research Supervisor for Ph.D Scholar in BSACIST
- Doctoral Advisory Committee for Ph.D Scholar (VISTAS)
