 |
| Designation | : | Assistant Professor (Sr. Gr.) |
| Nature of Employment | : | Regular |
| Qualification | : | B.Tech, MBA, PhD |
| Date of Joining | : | 05.05.2010 |
| Phone | : | 044- 22751347(Office) |
| Email ID | : | hemalathaj@byt.digital/wordpress/crescent |
Teaching
Educational Background
| Programme | Specialisation | Year of Passing | University |
|---|---|---|---|
| M.B.A | Marketing & Systems | 2006 | Anna University |
| B.Tech | Leather Technology | 1999 | Madras University |
Work Experience
| S.No | Organization | Designation | Period of service | No. of Years |
|---|---|---|---|---|
| 1 | BSACIST | Assistant Professor(Sr.Gr.) | 2015 – Till date | Till date |
| 2 | BSAIST | Assistant Professor | 2010 – 2015 | 5 years |
| 3 | SRM Easwari Engineering College | Lecturer | 2009 | 1 Year |
Industrial Experience:
| S.No | Name of the Organization | Designation | Responsibilities | Period of service | No. of Years |
|---|---|---|---|---|---|
| 1 | Zenta Knowledge Services | Senior Analyst | Underwriting Reviewer | 2006 – 2009 | 3 Years | 2 | Amalgam Leather Pvt. Ltd. | Leather Technologist | Research and Development | 1999 – 2002 | 3.5 Years |
Awards and Honours:
- Gold Medalist in MBA degree program (2006) – Anna University
Research
Areas Of Research Interest
- Marketing
- Operations Management
Research Publications
International Journal
- Hemalatha, J. and Yasmeen, H. (2013). Consumer Demographics and Supermarket Preference: An Indian Scenario. European Journal of Social Science, 40(30), 488-494. Scopus Indexed, IF: 0.26
Hemalatha, J. and Yasmeen, H. (2011). Impact of organized retailers on traditional markets: Implication for India. The International Journal’s Research Journal of Economics & Business Studies, 1(1), 121-133. - Hemalatha, J. and Yasmeen, H. (2011). An Evolutionary Outlook of Wal-Mart’s Growth in a Global Scenario. International Journal of Research in Commerce & Management, 2 (3), 92-96.
Publications: National Journal
- Hemalatha, J. (2014). Book review on “Retailing Management- Text and Cases” by Swapna Pradhan, New Delhi: McGraw Hill Higher Education, 4th edition, 2012. Crescent Journal of Business, 4(1), 92 – 93.
- Hemalatha, J. (2013). Store attributes and retail format choice in the Indian grocery market. Crescent Journal of Business, 3(1), 30-36.
- Rocky Devi, T. and Hemalatha, J. (2012). Case analysis – Bakun Dam. Crescent Journal of Business, 2(1), 91-92.
Publications: Book/Chapter
- Hemalatha, J. and Yasmeen, H. (2012). Hypermarkets: A reality. In Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.), Essays in Management. Excel Books, 83-96
- Hemalatha, J. and Yasmeen, H. (2014). Determinants of Store Format Choice: Research Evidence. Essence of Management. Archers & Elevators Publishing House, 61-65.
Paper Presentation: International Conference/Seminar
- A research paper titled “Wal-Mart`s experience as an International Retailer” authored by Hemalatha, J. and co –authored by Yasmeen, H., was presented at the conference on “Organized Retailing – The Wal-Mart`s Way” organized by Asian School of Management, Pune on 24th and 25th February 2011.
Paper Presentation: National Conference/Seminar
- A research paper titled “Emotional Intelligence of Faculty Members” authored by Yasmeen, H. and co-authored by Hemalatha, J., was presented in the National Seminar on “Engaging Human Resource for Sustainable Development” organized by University of Madras, Chennai on 29th February and 1st March, 2012.
