Dr. K.Selvi

Teaching

Education

Teaching Experience

Research

Research Supervisor Details

Ongoing

• Ms. Anitha.S.M, (RRN: 250983704002) “AI- Driven Influencer Marketing” at Department of Commerce, BSACIST.
• Co-Guide for Ms.Tharini “KYC & Anti money laundering” Annamalai University.

Research Summary in Counts

Publications

Papers published in Conference Proceedings/Papers Presented in National and International Conferences

• On 26 September, 2018 presented a paper on “Women Entrepreneurs in Online Business and their Entrepreneurial Skills” at Dr. MGR Janaki College of Arts and Science for Women during a National Seminar on “Leadership lessons from successful Indian entrepreneurs”.
• On 26^th  September, 2018 presented a paper on “Women Entrepreneurs in Online Business and their Entrepreneurial Skills” at Dr. MGR Janaki College of Arts and Science for Women during a National Seminar on “Leadership lessons from successful Indian entrepreneurs”.
• Presented a paper on (Online Customer Experience Management) – National Conference on Corporate Era – Latest Dynamics for Excellence organised by K.C.S. Kasi Nadar College of Arts and Science on 18^th February 2015.
• Presented a paper entitled “Practical Competencies to Succeed in Rapidly Changing World” in a  National Level Symposium, organised by AAM- The Pragmatic B School on 10^th August 2012.

Patents

• CENTRALISED DRAINAGE SYSTEM DETECTION AND MONITORING – PUBLICATION DATE 19/08.2023 – APPLICATION NUMBER PCT// – DATE OF FILING 12.08.2023

Faculty Induction and Refresher Programmes Attended

• Participated in one week online FDP on “Revised Accreditation Process and Understanding the Parameters of AQAR”” organised by IQAC of Mangayarkarasi College of Arts and Science for Women, Madurai from 02.05.2022- 08.05.2022.
• Participated in the five days online FDP on “Emerging Trends and Challenges in Higher Education and Research” organised by IQAC of Prince ShriVenkateswara Arts and Science College from 18.4.2022- 22.4.2022.
• Participated in the five days online FDP on “E- Learning and E- Content Development” organised by RUSA 2.0, Entrepreneurship and Career Hub, University of Madras on 7.3.2022- 11.3.2022.

Awards

• Received an Academic Achievement Award from the International Academic   Excellence Award 2024.

Chapters in Edited books

• Global Shifts: Commerce and Economics in the Age of Technology and Sustainability published by Book Rivers (Volume-1) “Metrics and Strategies to Elevate Customer Satisfaction” (ISBN: 978-93-6884-566-9) (79-90) 2025. Website: https://www.bookrivers.com 
• SDG 12 -Responsible Consumption and Production “ Shaping Tomorrow – Sustainable Approaches to Product Design “ Published By: Office of Research & Development, Madras Christian College, Chennai. 600059 (ISBN: 978-81-986594-0-8) March 2025.
• Blockchain and AI in Business “Leveraging Blockchain Technology For Enhanced Crowdfunding And Investment Platforms” GYANAVI PUBLISHERS & DISTRIBUTORS (ISBN: 978-81-972739-3-3) (199-210) AUG 2024.
• Shodhthar: Multidisciplinary Research And Analysis  “Digital Nomodism And Virtual Workforce” (ISBN: 978-81-973085-6-7) 2024.
• Dr.K.Selvi (2023) Enthralling E-Trade-Impulsive Buying Post Pandemic  ‘Beyond Covid-19: Disruptive Business Practices and Perspectives’  Notion Press (ISBN: 9798890670472) 2023.

Resource person for Invited talks, Workshops and seminars

• Acted as a resource person for a Faculty Development Program  on “Psychological Competencies for Efficient Teaching and Technology” Organised by  Commerce ,the Department of Fintech , SIMATS Saveetha College of Liberal Arts and Science , on 27.01.2024.
• Invited as a resource person for a Guest Lecture on “Eye breaking session on inculcating the Research Ideas”organised by the Department of Commerce, SRM Institute of Science and Technology, (Ramapuram Campus), on 31.07.2023.
• Acted  as a resource person by the Department of Business Administration (PG) and Human Resource Management (PG) of Dr.MGRJanaki College of Arts and Science for Women, on a topic ,” Industrial Disputes” on 15.10.2022.
• Invited as a resource person by the Institution’s Innovation Council of Prince Dr.K.Vasudevan College of Engineering and Technology on a topic,” Angel Investment, VC Funding Opportunity” on 23.08.2022.
• Performed a role as a resource person for Commerce NET/SET online FDP on a topic “Marketing Management”organised by St.Anne’s Arts and Science College, Chennai, on 21.01.2022.

Participation in/Orientation/Conference/Seminar/Workshop Attended

• Participated in a “Seven days Faculty Development programme on “Crafting Effective Research Paper” organized by the Department of Commerce, under the IQAC initiatives, HKBK Degree College, Bengaluru from 10th June & 16th June 2024.
• Participated in a “Seven days national PDP on “Effective & Quality Research Writing – Phase V” organised by (the departments of Commerce and Accounting and Finance (Shift II), Patrician College of Arts and Science from  6th June  & 12th June 2024.
• Participated in the “Two weeks Workshop on Qualitative Research using SPSS and AMOS” held from  4th June  & 17th June 2024 organised by the Department of Commerce, SRM institute of Science and Technology, Ramapuram, Chennai India.
• Participated in a national level webinar on “Financial Empowerment through Wealth Creation” organised by Centre for Distance and Online Education, BSACIST in collaboration with the  Association of Mutual Fund of India (AMFI), on 4^th June 2024.
• Participated in a “One day online IP Awareness / training program” under National Intellectual Property Awareness Mission on 21^st April 2024, organised by NIPAM (National IP Awareness Mission.
• From 19^th February to 24^th February 2024 attended an online 7 day Faculty Development Programme on “Millennium Generation Psychology& Teacher’s Well-being “organised by SSSN Jain College in collaboration with Anugraha, Institute of Counselling, Psychotherapy and Research.
• Participated in a seminar on “ Proactive Accounting Driving the Future of Industry Transformation” organised by the Department of Commerce , University of Madras in association with (ACCA)Association of Certified Chartered on  25^th August 2023.
• From 6^th June to 13^thJune 2023 attended an online International Professional Development Programme on “Research Methodology “organised by the Department of Corporate Secretaryship Patrician College of Arts & Science.
• Participated in a seven days National level Virtual Faculty Development Program on “Research Methodology and Analysis Tools” organised by the Department of Commerce, SSSH, from 8th to 14th May 2023.
• Participated in one week online FDP on “Revised Accreditation Process and Understanding the Parameters of AQAR”” organised by IQAC of Mangayarkarasi College of Arts and Science for Women, Madurai from 02.05.2022- 08.05.2022.
• Participated in the five days online FDP on “Emerging Trends and Challenges in Higher Education and Research” organised by IQAC of Prince ShriVenkateswara Arts and Science College from 18.4.2022- 22.4.2022.
• Participated in the five days online FDP on “E- Learning and E- Content Development” organised by RUSA 2.0, Entrepreneurship and Career Hub, University of Madras on 7.3.2022- 11.3.2022.
• Participated in a state level webinar on “Research writing and publication” organised by The Centre for Research, Curriculum Development Cell and Sadakath Research Bulletin Editorial Board on 30th June 2021.
• Participated in a seven day “ International Professional Developmental Programme on SPSS” organised by PG & Research Department of Commerce Patrician College of Arts & Science from 21.05.2021 to 27.05.2021.
• Participated in a series of workshops on “SPSS and Research Methodology” organised by NITTTR (National Institute of Technical Teachers Training and Research) on 5th,19th January,2nd,16^th and 23rd February 2019.
• On 7th and 8th January 2019 attended a State Level Workshop on “Research Methodology and SPSS” organised by Queen Mary’s College, Chennai.
• Attended faculty development programme on “Goods and Service Tax” organised by Dr. M.G.R Janaki college of arts and science for women in March 2018.
• Attended National level seminar on “Gurukulam to cyberspace- optimizing teaching learning space” organised by Dr. M.G.R Janaki college of arts and science for women in June 2018.
• Attended seminar on “Active learning in higher education ” organised by Dr. M.G.R /Janaki college of arts and science for women in June 2017.
• Attended national level seminar on “Navigating changes in national business environment” organised by Dr. M.G.R Janaki college of arts and science for women in December 2017.
• Participated in a “One day workshop on Intellectual Property Rights 2016 (IPR 2016)” on 26th April 2016, organised by Centre for Intellectual Property Rights in (CIPR),College of Engineering Guindy, Anna University, Chennai – 600 025.
• Participated in Convention on the Companies Act 2013 – Heralding New Era of the Corporate Governance by Department of Commerce, University of Madras in association with Southern India Regional Council of the Institute of Company Secretaries of India, Chennai on 7th April 2015
• During 22nd to 24th July 2015, attended a workshop on Statistical Package for Social Sciences (SPSS) by Prof.N.Viswanathan, Associate Professor, Department of Statistics Presidency College, Chennai.

Short Term and Induction Courses- Organised

• Organised a STTP (Short Term Training Program on “ Academic Research on Data Analysis”  using SPSS and AMOS from 12th to 14^th October 2023.
• Organised a National Level Business Ideation and Investor Pitching Contest – 2023 on 8^th May 2023.
• Organised a “Seven-Days – FacultyCapacity Building and Professional    Advancement Programme” from 30th May 2025 to 5th June 2025.

Doctoral Committee member

• Sathyabama Institute of Science & Technology, Chennai.(EXTERNAL)
• B S Abdur Rahman Crescent Institute of Science & Technology, Chennai.(INTERNAL)

Viva-Voce Examiner 

• Appointed as an external examiner for B.Com practical examinations, SRM IST on 7th April 2025.

Invited Talks

• Acted as a resource person for a Faculty Development Program  on “Psychological Competencies for Efficient Teaching and Technology” Organised by  Commerce ,the Department of Fintech , SIMATS Saveetha College of Liberal Arts and Science , on 27.01.2024.
• Invited as a resource person for a Guest Lecture on “Eye breaking session on inculcating the Research Ideas”organised by the Department of Commerce, SRM Institute of Science and Technology, (Ramapuram Campus), on 31.07.2023.
• Acted  as a resource person by the Department of Business Administration (PG) and Human Resource Management (PG) of Dr.MGRJanaki College of Arts and Science for Women, on a topic ,” Industrial Disputes” on 15.10.2022.
• Invited as a resource person by the Institution’s Innovation Council of Prince Dr.K.Vasudevan College of Engineering and Technology on a topic,” Angel Investment, VC Funding Opportunity” on 23.08.2022.
• Performed a role as a resource person for Commerce NET/SET online FDP on a topic “Marketing Management”organised by St.Anne’s Arts and Science College, Chennai, on 21.01.2022

Training Programs Organised

• Organised a National Level Business Ideation and Investor Pitching Contest – 2023 on 8^th May 2023.
• Organised a STTP (Short Term Training Program on “ Academic Research on Data Analysis”  using SPSS and AMOS from 12th to 14^th October 2023.
• Organised a “Seven-Days – FacultyCapacity Building and Professional Advancement Programme” from 30th May 2025 to 5th June 2025.

Extension Activities

• Department Co-ordinator in Centre for International relations
• Co-ordinator for the Student Exchange Program
• Assistant Controller of Examinations for the period (2013- 2015) at Dr.MGR Janaki College of Arts and Science for Women, Chennai, for the University of Madras Examinations.
• YRC Program Officer (2019-2020) at Dr.MGR Janaki College of Arts and Science for Women, Chennai

Sessions Chaired / Conducted 

• Invited as a Chief Guest for the Graduation ceremony in Zion Matric Higher Secondary School on 25th March, 2023

MOOC Courses Completed

• Successfully completed and obtained Grade A+ in a  Four week Faculty Induction /Orientation Program,Teaching Learning Centre Ramanujan College, University of Delhi, From 20^th January to 18^thFebruary 2023,

 SWAYAM /NPTEL

• Human Resource Development
• Product and Brand Management

Membership

• Life Time Membership – A Commerce and Management Association of India (CMAOI)
• Indian Accounting Association (IAA)