Dr. J.Hemalatha | Crescent Education
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Dr. J.Hemalatha

Designation : Assistant Professor (Sr. Gr.)
Nature of Employment : Regular
Qualification : B.Tech, MBA, PhD
Date of Joining : 05.05.2010
Phone : 044- 22751347(Office)
Email ID : hemalathaj@crescent.education


Educational Background

Programme Specialisation Year of Passing University
M.B.A Marketing & Systems 2006 Anna University
B.Tech Leather Technology 1999 Madras University

Work Experience

S.No Organization Designation Period of service No. of Years
1 BSACIST Assistant Professor(Sr.Gr.) 2015 – Till date Till date
2 BSAIST Assistant Professor 2010 – 2015 5 years
3 SRM Easwari Engineering College Lecturer 2009 1 Year

Industrial Experience:

S.No Name of the Organization Designation Responsibilities Period of service No. of Years
1 Zenta Knowledge Services Senior Analyst Underwriting Reviewer 2006 – 2009 3 Years
2 Amalgam Leather Pvt. Ltd. Leather Technologist Research and Development 1999 – 2002 3.5 Years

Awards and Honours:

  • Gold Medalist in MBA degree program (2006) – Anna University


Areas Of Research Interest

  • Marketing
  • Operations Management

Research Publications

International Journal

  • Hemalatha, J. and Yasmeen, H. (2013). Consumer Demographics and Supermarket Preference: An Indian Scenario. European Journal of Social Science, 40(30), 488-494. Scopus Indexed, IF: 0.26
    Hemalatha, J. and Yasmeen, H. (2011). Impact of organized retailers on traditional markets: Implication for India. The International Journal’s Research Journal of Economics & Business Studies, 1(1), 121-133.
  • Hemalatha, J. and Yasmeen, H. (2011). An Evolutionary Outlook of Wal-Mart’s Growth in a Global Scenario. International Journal of Research in Commerce & Management, 2 (3), 92-96.

Publications: National Journal

  • Hemalatha, J. (2014). Book review on “Retailing Management- Text and Cases” by Swapna Pradhan, New Delhi: McGraw Hill Higher Education, 4th edition, 2012. Crescent Journal of Business, 4(1), 92 – 93.
  • Hemalatha, J. (2013). Store attributes and retail format choice in the Indian grocery market. Crescent Journal of Business, 3(1), 30-36.
  • Rocky Devi, T. and Hemalatha, J. (2012). Case analysis – Bakun Dam. Crescent Journal of Business, 2(1), 91-92.

Publications: Book/Chapter

  • Hemalatha, J. and Yasmeen, H. (2012). Hypermarkets: A reality. In Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.), Essays in Management. Excel Books, 83-96
  • Hemalatha, J. and Yasmeen, H. (2014). Determinants of Store Format Choice: Research Evidence. Essence of Management. Archers & Elevators Publishing House, 61-65.

Paper Presentation: International Conference/Seminar

  • A research paper titled “Wal-Mart`s experience as an International Retailer” authored by Hemalatha, J. and co –authored by Yasmeen, H., was presented at the conference on “Organized Retailing – The Wal-Mart`s Way” organized by Asian School of Management, Pune on 24th and 25th February 2011.

Paper Presentation: National Conference/Seminar

  • A research paper titled “Emotional Intelligence of Faculty Members” authored by Yasmeen, H. and co-authored by Hemalatha, J., was presented in the National Seminar on “Engaging Human Resource for Sustainable Development” organized by University of Madras, Chennai on 29th February and 1st March, 2012.