Outreach

CMO & Deputy Director (Admissions)

Mr. Ganesh Rathinam
cmo@crescent.education | dy.directoradmissions@crescent.education

Senior marketing and brand-strategist with 22+ years of progressive leadership across different sectors. Proven record of driving record-breaking achievements through growth, rebuilding brand equity, and leading outreach and digital initiatives through SEO, SEM, SMM, Content generation, Rich media and ORM.

Industries experienced in: IT, Advertising, Ed Tech, Real Estate, Higher Education.

Areas of Interest

Brand Strategies and Management | Advertising and Design thinking | Retail and Supply Chain | AI and Content Generation | Ideation and Innovation Sciences | Digital & Social Media Marketing | Public Relations

Academic Qualifications

PhD – Vels University, Chennai. (2026)

MHRM – Bharathidasan University, Trichy.

MBA – Institute of Business Management and Research (IBMR), Bangalore.

B Tech – Sathyabama Institute of Science and Technology, Chennai.