Dr. D.Asokk

Designation : Assistant Professor
Nature of Employment : Regular
Qualification : BE,MBA,MHRM,MPhil,PhD.,
Phone : (91) 91598 63126 / 63694 94857
Email ID : asokk@crescent.education

Teaching

Educational Background

Degree Discipline Year of Passing University
Ph.D Management (Human Resource) 2018 Bharathidasan University
M.Phil Human Resource Management 2009 Prist University
MHRM Human Resource Management 2011 Bharathidasan University
MBA Human Resource & Marketing 2006 Ponnaiyah Ramajayam Institute of Management (PRIM), Bharathidasan University
B.E Mechanical Engineering 2004 Dr.Naavalar Nedunchezhyan College of Engineering, Madras University

Work Experience

Designation Institution Duration
Assistant Professor (MBA) B.S.Abdur Rahman Crescent Institute of Science & Technology Nov 2018 – till date
Faculty Coordinator Entrepreneurship Development & Innovation Institute (EDII) May 2018 – Sep 2018
Assistant Professor (MBA) M.A.M. College of Engineering & Technology July 2012 – April 2018
Assistant Professor (MBA) Prist University Sep 2007 – April 2012

Corporate Experience (1 Year)

HR Executive – Country Club India Limited (CCIL), Chennai, Tamil Nadu, India.
(June 2006 to June 2007)

NPTEL Certification by IIT Kanpur

  • Elite Certificate in NPTEL (Funded by MHRD, Government of India) Online Certification course on “Mind & Language” (March 2017)
  • Elite Certificate in NPTEL (Funded by MHRD, Government of India) Online Certification course on “Introduction to research” (March 2016)

NLP Certification

  • Certified Trainer & Practitioner in Neuro Linguistic Programming (NLP) from International Institute of Professional Excellence (IIPE), Canada. (2018)

Research

Areas Of Research Interest

  • Human Resource Management
  • Organization Behavior
  • Entrepreneurship
  • Data Analysis & Business Modeling

Invited talks and training chronicle

  • In-house Training on “Work Ethics” for BHEL Employees, Trichy, Tamilnadu, India. (July 2018)
  • In-house Training on “Change Management & Work Culture” for BHEL Employees, Trichy, Tamilnadu, India. (June 2018)
  • “Insights on Entrepreneurship” for Village Men and Women at SASTRA University, Thanjavur, Tamil Nadu, India.(May 2018)
  • Outbound Training on “Smash Your Ego” for Marketing Executives in Cholan Tours & Travels Tamilnadu, India. (November 2016)
  • “Business Model Canvas” at United Economic Forum (UEF), Adhirampatnam, Tamil Nadu, India. (Dec 2016)
  • “Neuro Linguistic Programming” (NLP) for faculty of M.A.M Business School, Trichy, Tamilnadu, India. (February 2015)
  • “Setting Benchmark in life” at Nehru College, Coimbatore, TN, India. ( Nov 2014)
  • “Leadership Skills” for SSTP Employees – BHEL, Trichy. (Oct 2010)
  • “Team Building & Productivity” for SSTP Employees – BHEL, Trichy. (Oct 2009)

Research Supervisor

  • Research Supervisor for MPhil / MBA research scholars in Human Resource / Marketing affiliated to PRIST / Anna University (June 2007 – April 2018)

FDPs / Workshops Attended

  • Entrepreneurship Educator Programme by Entrepreneurship Development Institute of India (EDI) Chennai, TN, India. (2017)
  • Faculty Development Programme on “INSPIRE – Change the Learning Path” organized by University of Madras & MMA, Chennai, TN, India (2016)
  • Faculty Development Programme on “SPSS” by Dr.N.Pandi Kumar, PSG Institute of Management, Coimbatore at Hallmark Business School, Trichy, TN, India. (2013)
  • Brainstorming Programme on “STI Policy – Implementation” organized by Centre for Intellectual Property Rights, Anna University, Chennai, TN, India. (2013)
  • Workshop on “Case Writing, Analysis and Presentation” by Dr.Jerome Joseph (IIM A) in Karpagam University, Coimbatore, TN, India. (2011)
  • Faculty Development Programme on “Application of Statistical Tools in Business research” in Periyar Maniammai University, Thanjavur, TN, India (2010)

Publications

International Journal Publications

  • D.Asokk & S.Sasikumar, (2015). Empowerment Process: Exploring the links between empowerment practices, employee cognition and behavioral outcomes. International Journal in Commerce, IT & Social Sciences (IJCISS). Issue: 11, Vol 2, pp. 1-7, November 2015. ISSN: 2394 – 8709, IF: 2.446
  • D.Asokk & S.Sasikumar, (2015). Training and Development on Employee Engagement Practices: Indian expatriates who are sent to China. International Journal of Research in Management & Social Science (IJRMSS). Issue: 10, Vol 3, pp. 146 – 150, October 2015. ISSN: 2321 – 1784. IF: 4.358
  • D.Asokk & S.Sasikumar, (2015). Structural Equation Modelling (SCM): Employee Empowerment and Engagement reduce turnover of Indian fabrication industry. International Journal of Research in IT & Management (IJRIM). Issue: 10, Vol 5, pp. 1 – 7, October 2015. ISSN: 2349 – 6517. IF: 4.961
  • D.Asokk & S.Sasikumar, (2013). A shift from aware approach to assertive approach in positive reinforcement. International Journal of Applied Management Research. Issue: Vol V, No.1, pp. 22-24, January 2013. ISSN: 0974-8709.
  • D.Asokk & S.Sasikumar, (2012). An innovative solution to FDI challenges in India through a farm to fork concept. M – Infiniti Journal of Management. Issue: Vol V, No.2, pp. 97-99, September 2012. ISSN: 0973-7197.
  • D.Asokk & S.Sasikumar, (2011). Labor Welfare and Social Security – A case study in EID Parry (India) Limited. International Journal of Applied Management Research. Issue: Vol III, No.1, pp. 32-37, June 2011. ISSN: 0974-8709.

National Journal Publications

  • D.Asokk & S.Sasikumar, (2012). Innovative Methods and Strategies in Recruitment, Retention and Promotion. Innovations in Management. Issue: No.1, pp. 146 – 148, February 2012. ISBN : 978-93-80509-04-4.
  • D.Asokk & S.Sasikumar, (2011). A study on the pattern of union finance. Fiscal Federalism in India. Issue: No.1, pp.211 – 213, January 2011. ISBN : 978-93-80505-05-3.
  • D.Asokk & S.Sasikumar, (2011). Guidelines for Effective Implementation of 360 Degree Feedback Systems in organizations. Management Resources: Issues and Challenges. Issue: No.1, pp.20 – 22, February 2011. ISBN : 978-81-909199-6-8.
  • D.Asokk, (2010). The magnitude of Performance Management in Organizations. HRM in Tourism Development. Issue: No.1, pp.28-29, April 2010. ISBN : 978-93-80394-07-7.
  • D.Asokk, (2010). Guidelines for Effective Implementation of 360 Degree Feedback Systems in organizations. International Conference on Global Entrepreneurship in the 21st Century. Issue: No.1, pp., February 2011. ISBN : 978-81-909199-6-8.
  • Consultancy Projects

    Consultant and advisor in market research, exploring target customers, framing business structure, assisting in registration procedures, setting up business location and team formation.

    • Nizam’s British International School, Ooty, Tamilnadu, India. (http://www.nbis.in) (2013)
    • MrilQ Beauty Care, Trichy, Tamilnadu, India. (https://www.mrilq.com) (2017)

    Awards

    • Young Researcher Award in Management from Integrated Intelligence Research (IIR), Chennai, Tamil Nadu, India. (2017)
    • Best Faculty Award in the field of management from Nehru Group of Institutions, Kerala & Coimbatore, Tamil Nadu, India. (2014)