Dr. S.K.G.GANESH

Designation : Professor & Director – PG Admissions
Nature of Employment : Regular
Qualification : B.E.,M.S.,M.B.A.,Ph.D
Phone : 044- 22751347(Office)
Email ID : ganesh@crescent.education, director.pgadmissions@crescent.education

Teaching

Educational Background

Programme Discipline Year of Passing University
Ph.D. Marketing 2005 JNTU, Hyderabad
MBA Production System Management 2001 Madurai Kamaraj University
MS Industrial Engineering & Management 1995 SMS, JNTU, Hyderabad
MS(Sc &Tech) Production Management 1990 BITS, Pilani
BE Mechanical Engineering 1987 Bangalore University

Work Experience

S.No Organization Designation Period of service No. of Years
1 BSAU Professor 2009 – Till date Till date
2 CEC Associate/Assistant Professor 1995 – 2008 14 years

Industrial Experience:

S.No Name of the Organization Designation Responsibilities Period of service No. of Years
1 GEC Alsthom India Limited Assistant Engineer MM/Planning/Customising 1988-1995 7 years

Research

Areas Of Research Interest

  • Services Marketing
  • Consumer Behaviour
  • Customer Relationship
  • Marketing
  • Marketing Research

Research Publications

International Journal

  • Ilayaraja. S and Ganesh, S.K.G. (2016). Entrepreneurship Education in India and Motivation for Students to become Entrepreneurs. International Journal of Advanced Research and Innovative Ideas in Education 1(1), 372-376
  • Ilayaraja. S and Ganesh, S.K.G. (2015). Entrepreneurship Education: A way to Develop Change Champions. International Journal for Management and Social Science, 3(3), 529-538
  • Ilayaraja. S and Ganesh, S.K.G.(2015). Nurturing entrepreneurship among students. Third concept- An International Journal of Ideas, 29(338), 40-46.
  • Ilayaraja. S and Ganesh, S.K.G. (2015). Encouraging youth Entrepreneurship Education: A way to holster the markets of the future. International Journal of multidisciplinary researches, 1(2), 28-33.
  • Vaishnavi, G., and Ganesh, S.K.G. (2014). Correlates of perceived frustration towards Interactive Voice Response systems, a study among Mobile telecommunication service customers.
  • International Journal of Sales and Marketing Management Research and Development, 4(3), 27-36.
  • Vaishnavi, G., and Ganesh, S.K.G. (2014). Effects of customer demographics on perceived frustration towards “Interactive Voice Response systems” of Mobile telecommunication services.
  • International Journal of Research in Business Management, 2(6), 13-18.
  • Ilayaraja. S and Ganesh, S.K.G. (2014). Attitude of Students towards Entrepreneurship Education. Shanlax International Journal of Arts, Science & Humanities, 1(3).
  • Ilayaraja. S and Ganesh, S.K.G. (2014). A Study on Entrepreneurship Education and its Importance for Social Inclusion in India. Shanlax International Journal of Management, 2(1).
  • Ilayaraja. S and Ganesh, S.K.G., (2014). Entrpreneurship Education: A Tool for Empowering Youth. Shanlax International Journal of Education, 2(1)
  • Vaishnavi, G., and Ganesh, S.K.G. (2014). Environmental behavior of consumers vis-à-vis customer relationship trust and loyalty: some research reflections and organizational practices. Journal of Business Studies Quarterly, 6(2), 85-95.
  • Ilayaraja. S and Ganesh, S.K.G.,(2013). Change Management: Challenges before Young Entrepreneurs. Shanlax International Journal of Commerce, 1(4).
  • Ganesh, S.K.G. and Charlie Thomas, V. (2012). Consumer behaviour towards eco-friendly products: A review of research trends in diverse industries. Paradigm Shift in Innovative Business Management, SNGCE, Cochin.
  • Charlie Thomas, V. and Ganesh, S.K.G. (2012). Excellence through green manufacturing practices: A review of government institutions in Asian countries. Paradigm Shift in Innovative Business Management, SNGCE, Cochin.

Publications: National Journal

  • Ilayaraja, S. and Ganesh, S.K.G.. (2015). Innovation in Entrepreneurship Education. Business Plus, 1(12), 4-11.
  • Ilayaraja. S and Ganesh, S.K.G.,(2014). Students attitudes towards Entrepreneurship in India. Business Plus, 1(2), 27-34
  • Ilayaraja, S. and Ganesh, S.K.G. (2014). Importance of managerial skills and knowledge in management for small entrepreneurs.PSNA Journal of Business system, 4(2),135-145.
  • Ilayaraja, S. and Ganesh, S.K.G. (2014).Entrepreneurship Education in India: A Generator of Employment Opportunities and Economic Development. M-Infinite Jounal of Management, 1(3).
  • Ganesh, S.K.G. and Vaishnavi, G. (2013). Customer retention in organizations: A review of factors, strategies and effects. Organization Management, 29(1).
  • Ganesh, S.K.G. (2010). Value Based Higher Education: Some Reflections from the Global Scenario. University News: Journal of Higher Education, 48(49).
  • Ganesh, S.K.G. (2008). Productivity and Behavioural Issues in Stores – A Case Study on City Electric Company, Prabandh
  • Ganesh, S.K.G., Bhat, M.S. and Kumar, R.B. (2007). System Training Services Provided by ‘Training Service Providers’ and ‘In-house Trainers’ – Organisational Consumers’ Perception about Service Attributes. Indian Journal of Marketing, XXXVII(10), 52-58.
  • Ganesh, S.K.G. and Subramaniam, T.L.V. (2007). Customer Complaints – A Case on Innovation Tourism Services. Organisational Management
  • Ganesh, S.K.G.(2007). Systematic Training Programmes in Industries. Workers Education, 1-4
  • Ganesh, S.K.G. (2006). Behavioural Components of Culture vis-à-vis Behaviour of Consumers of Educational Services. University News, 44 (5), 107.
  • Ganesh, S.K.G.,(2006). Political Behaviour as Basis of Problems in Organisations. Third Concept, 20(231), 56-58.
  • Ganesh, S.K.G., Bhat, M.S. and Kumar, R.B. (2006). Users’ Perception About System Training Services – A Study in Different Organisational Cultures, JIMS -8M. The Journal of Indian Management Strategy, 11(2), 31-37.
  • Ganesh, S.K.G., Bhat, M.S. and Kumar, R.B. (2006). Gaining System-product Knowledge and Receiving Training Services – Organisational Consumers’ Preferences for Service Provider, Reference Group and Self-Service. Indian Journal of Marketing, XXXVI (7), 16-21.
  • Ganesh, S.K.G.(2006). Using Knowledge Sources for Gaining System Knowledge – A Study Among Organisational Users of System Products. Management Review, 19-22.
  • Ganesh, S.K.G.(2005). Practical Solution to ‘Expediting’ Problems in Production Control. Excellence in Supervision, 5(2), 16-19
  • Ganesh, S.K.G.,(2003). Shortage of materials – an overview, OD Communication. Journal of Organisation Development Institute, 31-32

Publications: Book/Chapter

  • Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.). (2012). Essays in Management. New Delhi: Excel Books.
  • Ganesh, S.K.G. (2012). Service recovery: Need of the day. In Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.), Essays in Management. New Delhi: Excel Books, 125-136
  • Vaishnavi, G. and Ganesh, S.K.G. (2012). Customer delight: The ‘wow’ factor. In Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.), Essays in Management. New Delhi: Excel Books, 8-18

Paper Presentation: International Conference/Seminar

  • A research paper titled “Entrepreneurship Education in India and Motivation for Students to become Entrepreneurs” authored by Ilayaraja, S. and co-authored by Ganesh, S.K.G., was presented at the International Conference on ‘Innovative Management Practices, organised by SVCET, Virudhunagar, during 2015.
  • A research paper titled “Excellence through Green Manufacturing Practices: A Review of Government Institutions in Asian Countries” authored by Charlie Thomas, V. and co-authored by Ganesh, S.K.G., was presented in the International conference of Paradigm shift in innovative business management organised by SNGCE, Cochin on November 16 and 17, 2012.
  • A research paper titled “Consumer Behaviour towards Eco-friendly Products: A Review of Research Trends in Diverse Industries” authored by Ganesh, S.K.G., and co-authored by Charlie Thomas, V., was presented in the International conference of Paradigm shift in innovative business management organised by SNGCE, Cochin on November 16 and 17, 2012.

Paper Presentation: National Conference/Seminar

  • A research paper titled “Corporate Social Responsibility for Sustainable Environment in India: Reflections from Research Outcomes and Manufacturing Industry Initiatives” authored by Charlie Thomas. V., and co-authored by Ganesh, S.K.G., was presented in the national conference on Role of Corporate Social Responsibility (CSR) in Environment Management, organised by M.S. Swaminathan Research Foundation & Karpaga Vinayaga Institute of Management on April 2014.

Consultancy Assignments and Training

  • Completed a consultancy assignment titled “Comprehensive plan for enhancing the existing IT infrastructure to a web based system” for Co-Optex, The Tamil Nadu handloom weaver’s co-operative society ltd., Chennai in March 2010.
  • Completed a research project on “Higher order ability testing in management education – A study on application, student’s behaviour and teacher’s perception” under grant of Rs. 0.75 Lakh by National Testing Services, MHRD Scheme in 2009
  • Undertook consultancy assignment on cost management and functional areas for Paranthaman Hydraulics, Tiruchengode, Tamilnadu State for Rs. 0.20 L in 2007